Paid Marketing Executive (12 Month Contract)

Paid Marketing Executive

Paid Marketing is an important and growing driver of new subscriptions for The Telegraph, as we look to augment our ambitious acquisition strategy. Our team's goal is to push our proposition to new audiences, working alongside our hard-working organic channels to maximise a high demand for quality, trusted journalism.

Whether you have a passion for content on social media, head for analytics and commercials, or enjoy understanding how new technologies are shaping customers' buying habits, this role offers a wealth of opportunities to learn and contribute.

As Paid Marketing Executive, you'll work alongside our media agency to support in the planning and launch of new paid marketing initiatives, as well as the optimisation and testing of our existing campaigns. You'll get exposure across a variety of areas, including Paid Social, Paid Search and emerging channels. You'll also assist in our strategy of driving subscription growth across a breadth of The Telegraph's products, content and emerging markets.

Key Responsibilities:

• Own the optimisation of the Content Marketing strategy, including working with design, organic social and editorial teams to test new ad formats and new campaigns
• Support in the development and implementation of Paid Marketing projects, ensuring they're delivered in a timely and high quality manner
• Work with a number of internal stakeholders to execute seasonal campaigns by identifying the right channel mix, ad format and content, while keeping in mind our best-practice customer journeys. To maximise our subscriptions in peak times
• Work across internal and external teams to: prioritise, brief and monitor the performance of our BAU ads across Paid Social - working with our agency to ensure we're promoting and investing in our best content
• Present campaign performance to internal and external stakeholders
• Manage regular reports to monitor performance trends across all our channels, and make recommendations to optimise campaigns, working with our agency on implementation plans
• Ensure campaign performance can be monitored by ensuring accurate tracking is in place across all channels
• Regularly monitor our Paid Search campaigns to ensure creative and copy are up-to-date and within best practice
• Work with internal finance and procurement teams to assist with various administrative tasks including managing invoices, onboarding new suppliers and managing budgets