Director Of Product Marketing

Director Of Product Marketing

The Tie is the leading provider of information services for digital assets. Our flagship product, The Tie Terminal, is used by hundreds of institutions to make data-driven decisions in crypto. Our suite of powerful APIs delivers comprehensive on-chain data, news, social sentiment, and more to institutions and developers across the ecosystem.

We're a fast-growing company that powers the information layer of digital assets. Now, we're looking for a seasoned, strategic Director of Product Marketing to elevate our product narrative and help shape the way the market understands and adopts our offerings.

As Director of Product Marketing, you'll own the messaging, positioning, and go-to-market strategy for The Tie Terminal and our entire suite of APIs. You will play a pivotal role in educating the market on our product capabilities and helping our sales team close business faster with compelling collateral and campaigns.

You'll sit within the marketing team but operate as a central cross-functional partner between marketing, product, and sales. You'll translate complex product features into clear customer value, maintain our external-facing content, and bring the voice of the customer into everything we do.

Responsibilities include:

Own product positioning & messaging:

• Develop compelling messaging frameworks and positioning for The Tie Terminal and APIs
• Clearly articulate value propositions across customer segments and personas

Drive go-to-market strategy:

• Lead product launches and ensure cross-functional alignment across product, sales, and marketing
• Create and maintain enablement materials including one-pagers, decks, and case studies

Develop & maintain marketing collateral:

• Oversee and regularly update our website, sales decks, and all product-related content
• Collaborate with design to produce world-class visuals and assets

Run and optimize campaigns:

• Partner with the marketing team on advertising strategy for key product initiatives
• Identify high-impact campaign opportunities based on customer needs and product updates

Be the market expert:

• Work closely with the product team to stay ahead of the roadmap and communicate upcoming features
• Partner with sales to gather feedback, refine messaging, and better understand user pain points and adoption behavior