Director, Trade Marketing

Director Of Trade Marketing

It's more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold in more than 90 countries. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change.

We are seeking a dynamic Director of Trade Marketing to spearhead trade marketing resource development for FIJII Water. This role works cross-functionally with our brand team, creative agency and retail and on premise sales teams, collaborating closely on marketing plan development and implementation, as well as all retail and on premise trade strategies and executional elements.

The Director of Trade Marketing role requires a strong understanding of manufacturing relationships, sourcing, point of sale development, ROI analysis, and general consumer and customer marketing principles. Strong initiative and planning, project management, organization, and attention to detail are essential in this role. They will work cross functionally with Sales, Brand Marketing, PR & Events, Consumer Insights, Logistics, Finance, eCommerce, and the internal creative agency as well as with multiple external partners and vendors.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

• Create and implement national trade marketing strategies for retail and On Premise
• Develop account-specific trade marketing programs by collaborating with the sales team on specific accounts. Support sell-in of these programs by assisting in the deck creation for customer meetings
• Build and grow Shopper Marketing programming, tracking finances, metrics, and building on successes in collaboration with Sales Team and Account(s)
• Develop account-specific point-of-sale materials, working closely with brand marketing, sales, design team, and vendors
• Create and implement category sourcing strategies in partnership with senior management, coordinate with sourcing resources as needed, and build stakeholder alignment
• Work closely with key internal customers across the organization, to develop effective cost reduction strategies, while meeting specification standards. Support on-going supplier selection and evaluation process
• Develop, grow and maintain network of qualified suppliers for all trade marketing needs while working within dedicated project budgets
• Responsible for tracking annual budget targets by managing suppliers, spend and performance
• Conduct financial analyses to achieve the optimum cost/value relationship
• Understand and monitor key spending trends, cost drivers, market factors, geographic considerations, and strategic importance of critical commodities
• Maintain metrics, including external benchmarks, to monitor performance and allow for data-driven decision-making
• Build, lead, and implement the long-term Responsible Sourcing roadmap, ensuring compliance with legal, social, and sustainability standards and leading practices, by effectively communicating and engaging critical team members internally, including senior leadership in Marketing, Legal, and Procurement
• Track, and report savings, spending compliance and variances: communicate results with selected stakeholders
• Perform supplier performance reviews and supplier compliance audits in conjunction with the business as appropriate

Qualifications

• 10 years marketing and/or promotions experience
• Project management experience
• Bachelor's degree required
• CPG or retail experience is a plus
• Experience working with a creative agency is a plus
• Proficient with Microsoft Office (PowerPoint, Excel, Word)
• Occasional travel to audit manufacturers, sales meetings, and account calls
• Solid background in supplier-responsible sourcing practices and standards
• Experience in driving supplier quality initiatives/standards globally
• Proven experience in setting negotiation strategies and conducting negotiations

Skills & Professional Characteristics: Solid quantitative and analytical skills, understanding of basic finance concepts (coding invoices, updating budget trackers, etc.), experience leading projects and cross functional teams, a results-oriented self-starter who takes initiative without being asked and has a strong sense of urgency; flexible and adaptable to change, ability to work cross-functionally without significant supervision and within timelines, with strong attention to detail

Pay Range: $165,000 - $175,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.