Marketing Specialist, Demand Generation

Marketing Specialist, Demand Generation

Company Overview

ThreatLocker® is a leader in zero-trust endpoint protection technologies. Our solutions provide enterprise-level cybersecurity tools that fill the gap traditional cybersecurity solutions miss by empowering organizations to take a more secure approach to blocking exploits before they're detected. By joining the team, you'll help ThreatLocker® achieve our vision of shaping the cybersecurity industry to empower organizations to gain more control over their environments, free of the influence of cyber threats.

Position Overview

We're looking for a highly motivated, driven, self-starter, and detail-oriented Marketing Specialist, Demand Generation. In this role, you will be responsible for developing, executing, testing, and optimizing multi-channel campaigns across awareness, consideration, and conversion driven activations and play a major role in direct media buys.

Job Scope

Campaign Strategy & Execution

• Plan, build, and manage campaigns across paid search, paid social, programmatic, and direct buy media.
• Analyze targeting to optimize campaigns for performance metrics (CTR, CPC, CPL, and pipeline contribution).
• Collaborate with content and design teams to create compelling ad copy and visuals.
• Deep understanding of the different ad platforms and how they work.

Media Buys

• Identify and evaluate direct media buy opportunities that align with campaign and brand objectives.
• Negotiate contracts, placements, and pricing to maximize ROI.
• Partner with vendors and publishers to ensure timely delivery of assets and campaign launches.
• Oversee purchase order (PO) creation and approval processes for all media buys.
• Monitor performance of direct buys, adjusting strategies as needed to optimize spend and impact.

Testing and Ideation

• Comfortable running A/B tests on creative, copy, targeting, and landing pages to uncover findings for campaign development.
• Adjust bidding strategies and budgets.

Analytics and Reporting

• Track and analyze campaign data to uncover insights.
• Strong data story telling skills with the ability to show correlation within data patterns.

Collaborative

• Ability to work with multiple disciplines to get the job done.
• Support ABM initiatives with paid campaigns.
• Work with SEO, content, and creative teams to ensure consistent messaging.

Required Qualifications

• 5 years of experience in paid media (B2B experience preferred).
• Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, Reddit Ads, Meta Ads, and The Trade Desk. Not all are required but experience in a few is needed.
• Well organized, self-starter, and detail oriented is a must.
• Always curious and willing to learn.
• Ability to manage multiple tasks in a fast-paced environment.

Working Conditions

The duties described below are representative of those encountered while performing the essential functions of this position. If necessary, reasonable accommodation may be requested and will be evaluated for its relationship to the essential functions that must be performed.

• Job will generally be performed in an office environment.
• While performing duties of this job, would occasionally require to stand, walk, sit, reach with hands and arms, climb or balance, stoop or kneel, talk and hear, and use fingers and hands to feel objects and tools.
• Must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, depth perceptions, and the ability to adjust focus.