Lead Product Manager - Membership Plans

Lead Product Manager - Membership Plans

At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

You'll be joining a team of Product Managers within our Member Engagement Marketing (MEM) group, which is responsible for driving engagement, retention, and long-term member value. Our Subscription Plans are at the heart of this, ensuring that members clearly understand and experience the full value of their Tide membership. You'll collaborate closely with our Billing, Payments, Marketing, Data, and Finance teams to create a frictionless, transparent, and engaging subscription journey—one that goes beyond the typical Membership experience and delivers long-term member satisfaction.

You're an experienced Product Manager with a broad skill set—driven, analytical, and strategic—with a customer focus and strong problem-solving skills.

You'll be responsible for our Membership Plans in multiple markets. This is an exciting opportunity to shape the future of how we structure, package, and deliver value to our members as we continue to scale. You'll drive the vision for our subscription offerings, ensuring they are flexible, competitive, and aligned with member needs.

You'll be working across the business with multiple stakeholders to optimise and enhance our subscription experience. This includes defining and refining subscription tiers, benefits, and pricing models while ensuring seamless lifecycle management—from sign-up and upgrades to renewals and cancellations.

As a Lead Product Manager for Membership Plans, you will:

• Own the end-to-end strategy, vision, and roadmap for our global Membership Plans, ensuring these deliver outstanding value and a world class member experience.
• Shape and scale innovative subscription experiences, employing a customer-first and data-driven mentality to define, evolve, and continually enhance membership tiers, benefits, and pricing models.
• Drive product discovery, development, and delivery: Lead initiatives from greenfield concepts to optimised member journeys, working closely with stakeholders from Billing, Payments, Marketing, Data, and Finance to build frictionless, transparent subscription lifecycle management - from sign-up and upgrades to retention initiatives and downgrades.
• Lead cross-functional teams: Collaborate with Engineering, Design and Data teams to drive business-critical outcomes and deliver measurable impact, aligning all efforts with organisational OKR's & goals.
• Champion excellence in user experience: Work closely with Design to build global, flexible solutions that meet the needs of diverse member segments, ensuring clarity, transparency, and a best-in-class UX across our Membership areas.
• Inspire, mentor, and develop product talent, providing coaching and guidance to fellow Product Managers and team members as the group scales.
• Evangelise customer insights, synthesising qualitative and quantitative feedback to maintain alignment with business strategy, improve retention, and drive subscription transformation across Tide.

This role is for a strategic, hands-on product leader with a track record of successfully delivering high-impact, data-informed subscription or membership initiatives.

• You have overall 9+ years of experience with minimum 6 years' product management experience, with demonstrated success leading subscription, membership, or product-led growth features throughout the full product lifecycle, particularly in iterative discovery and delivery environments.
• Strong analytical and commercial acumen: adept at defining KPIs/OKRs, driving ARR-first initiatives, and using insights to prioritise and deliver business outcomes.
• Exceptional cross-functional collaboration skills, able to bridge the gap between technical and commercial teams and influence senior stakeholders, including legal, finance, and executive leaders.
• Passion for user-centric, outcome-driven product development: keen to deliver memorable experiences that enhance retention and lifetime value, and proactively surface improvements in both digital journeys and underlying processes.
• Comfortable navigating ambiguity, translating complex challenges into clear plans, actions, and milestones, and adapting strategy as needed for evolving business and market requirements.
• Expert communicator and influencer, able to articulate vision, updates, and outcomes to any audience, and build consensus around strategic choices.
• Demonstrated ability to develop scalable, compliant, global solutions, with sensitivity to local market needs and regulatory frameworks.

What you'll get in return includes:

• Flexible working options
• Share options
• Group Life Insurance
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Pension contributions
• Access to 'salary sacrifice' benefits
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.

It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide .co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co. Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.