Marketing Director (ma25070)

Marketing Director

Design, develop, implement and manage the Company's marketing strategies and systems and provide consultative services to Company leadership on marketing and market development strategies to enable achievement of the Mid-Range Plan (MRP) objectives.

– Design and staff an organizational structure that can effectively ensure the strategic marketing objectives are achieved

– Ensure effective design, development, implementation, measurement and management of the marketing systems to increase capability and performance

– Develop strategic marketing plans for the BUs' entry and participation in new markets, businesses, and industries in collaboration with BUs and Business Development

– Allocate resources within the context of the function's and the Company's strategic direction and economic health to ensure alignment with the Company's priorities

– Diagnose gaps between the function's current and desired performance and deploy strategies to resolve

– Assess the Company's marketing capabilities, products, services, and technologies to determine its position relative to the competitors in the markets

– Develop and execute marketing strategy and collaborate with Business Development and Technology on product launch

– Provide marketing and branding consultation to the BUs and Shared Services

– Monitor and identify internal and external trends and issues, with potential impact on the business; recommend, develop, and implement appropriate responses

– Develop strategic relationships with vendors as needed to supplement new business growth

– Ensure consistent branding guideline compliance throughout the Company in collaboration with the Global Marketing team

– Proactively and positively promote and exemplify the Company brand to internal and external contacts and the general public

– Develop and implement strategies to increase internal and external awareness and understanding of the BUs' objectives and achievements via effective marketing programs, in collaboration with the BUs and Business Development

– Determine the budget and business resources required for advertising, sales and marketing collateral, trade shows, technical seminars, and related material and activities in coordination with the BU's sales organization

– Develop effective and collaborative relationships with internal and external clients and suppliers, domestically and internationally, to secure resources and deliver effective marketing solutions which enable and drive business results

– Coordinate and influence within the entire organization to secure resources and solutions to execute the marketing strategies

– Use analytics and metrics to drive strategic decision making as it relates to marketing, organization, and branding

– Provide business executives with timely updates on marketing activity, performance, integration of corporate business processes, marketing trends, and branding

– Ensure effective risk management and communication in compliance with Company, parent company policies and contractual terms and conditions to protect the organization from liability

- Bring full effort to bear on tasks assigned by manager

- Give manager best advice

- Give earliest notice when work cannot be delivered as specified

- Cooperate and collaborate with peers and interact cross-organizationally as specified by manager

- Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment

- Comply with all Company policies, practices, and procedures and all regulations and laws

- Recommend viable improvements proactively

- Ensure effective utilization of business tools and processes

- Build and lead a team of committed and capable employees

- Plan for, appropriately assign, resource, and integrate the work of the team

- Lead, expect, and implement continuous improvement

- Own the output of the team

- Ensure team members fulfill functional and general employee accountabilities

- Exercise effective managerial leadership to include

- Two-way managerial team working

- Fair and just treatment of direct reports

- Context setting

- Planning

- Task assignment

- Ongoing performance management

- Coaching

- Selection and orientation

- De-selection and dismissal

– Bachelor's degree in business, marketing, advertising, public relations, or a related field or equivalent via education and/or work experience

– 3 years' experience managing a marketing team to achieve business goals

– Demonstrated success developing, implementing, measuring, and improving effective marketing programs

– Demonstrated successful working relationships with the media and government officials

– Demonstrated knowledge of social media, website, product placement utilization

– Demonstrated use of keen business acumen to develop effective strategies and determine appropriate priorities for improved business results

– Demonstrated ability to balance strategic direction with hands-on, tactical work

– Proven ability to work across functional teams

– Proficiency in MS Office, a CRM tool and ERP business system

– Demonstrated continuous improvement in areas of responsibility

– Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts

– Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills

– Availability to travel, domestically, up to approximately 10%, and internationally, up to approximately 5%, sometimes with limited notice

– MBA or Master's in applicable field

– 7 years' experience managing a marketing team to achieve business goals in a global B2B market

– Demonstrated successful experience in business management and strategic planning

– Product marketing and brand management experience

– 7 years' experience with power electronics or other capital equipment in any combination of the oil and gas, metals, mining, port solutions, renewable energy systems, paper, or related general industries

– Experience in a business with foreign ownership, preferably Japanese

– Risk management experience

– Strong visual graphics capabilities to assure publications are both attractive and informative