Marketing Manager Southeast Asia
TMGM is one of the fastest-growing CFD and Forex brokers in the Asia-Pacific region, trusted by over 150,000 clients globally. With a strong focus on innovation, client satisfaction, and regulatory compliance, we continue to expand our presence across international markets.
This role is responsible for leading and executing regional marketing strategies across Southeast Asia markets, including Malaysia, Indonesia, Vietnam, and Thailand. The position focuses on driving user growth, brand awareness, and revenue performance through localized, data-driven marketing initiatives.
The role involves managing multi-country campaigns such as seasonal promotions, referral programs, and sales-focused activities while working closely with local business teams to support commercial growth. Acting as a key bridge between HQ and regional markets, the position ensures alignment in messaging, execution, and market adaptation across different countries.
The ideal candidate will have strong regional marketing experience, cross-functional collaboration skills, and the ability to analyze campaign performance to identify scalable growth opportunities in emerging Southeast Asian markets.
Job Description
- Lead and implement regional marketing strategies across Southeast Asia markets (Malaysia, Indonesia, Vietnam, and Thailand), supporting business objectives in user growth, brand visibility, and revenue acceleration.
- Design and execute multi-country marketing campaigns – including seasonal promotions, referral programs, and agent-focused activities – tailored to regional market dynamics.
- Closely collaborate with local sales and business teams to develop marketing programs that empower on-the-ground sales efforts and drive revenue growth.
- Ensure all campaigns are market-appropriate and localized by working with local stakeholders in each country.
- Serve as the central coordination point between HQ and Southeast Asian markets, ensuring aligned messaging, resources, and execution timelines.
- Analyze campaign and growth metrics to optimize performance, improve conversion funnels, and maximize marketing ROI.
- Launch test-and-learn initiatives across countries to identify scalable growth opportunities, especially in emerging markets like Vietnam and Thailand.
- Align with cross-functional teams including product, design, compliance, and sales to deliver timely, impactful marketing solutions that support overall commercial success.