Specialist, Integrated Marketing

Specialist, Integrated Marketing

The Marketing Specialist will support the development & implementation of the Go-To-Market plans and aid in creation, testing & optimization of the Content Curriculum. This position reports to the Sr. Manager, Content, driving day-to-day execution of the Content Strategy. The Specialist will coordinate with multiple channel leads including social, digital & broadcast media, email, loyalty, and website. This role will help track and communicate timelines to ensure campaigns and projects are completed on schedule. This role is also a contact for external partners and vendors, helping to facilitate feedback and manage workflow. Responsibilities include collaborating with cross-functional teams including Merchandising and Events and maintaining a Marketing Planning Calendar.

Essential Duties and Responsibilities (Min 5%)

• Collaborate with Marketing channel owners to maintain a Marketing Planning Calendar.
• Work with SEO partners, writers, and developers to create and optimize blog content, helping to build a best-in-class content library.
• Partner with Marketing Operations team on execution of Go-To-Market plans.
• Support messaging and in-store/online execution of promotional strategy.
• Partner with merchandising and events team to ensure Marketing is meeting the needs of the business.
• Collaborate with creative team on seasonal photography.
• Work within project management software to help organize and prioritize content requests.
• Help prepare and refine PowerPoint presentations for seasonal cross-functional alignments.
• Work with website team to maintain content for landing pages and make optimization recommendations based on results.
• Work within dashboards to report on results of seasonal campaigns.
• Work with agency partners and vendors to help manage projects for Content Strategy team.
• Partner with Insights team to help incorporate research into Go-To-Market planning.
• Provide industry competitive research and reporting.
• Proactively coordinate daily tasks and facilitate regular and clear communication with internal departments & 3rd parties.
• Help maintain team budget, process invoices, and help with vendor set-up.

Required Qualifications

Experience: 3-4 years' marketing or agency experience preferred.

Education: Bachelor's degree in related field. Any suitable combination of education and experience will be considered.

Professional Certifications: None.

Preferred Knowledge, Skills or Abilities

• Demonstrated skills in Excel, PowerPoint, and Word
• Strong Communication skills, both written and oral
• Ability to identify proper word usage, grammatical and spelling errors

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Kneeling/Stooping/Bending
• Reaching overhead
• Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future. Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for eligible Team Members. While all Team Members have access to a broad range of rewards, eligibility and specific offerings may vary depending on the role, individual plan requirements and eligibility criteria.