Marketing Specialist, Alliances

Marketing Specialist, Alliances

In collaboration with the Manager, Marketing Alliances, the incumbent acts as a specialist in advertising campaigns with partners identified as strategic for Transat (airports, tourism boards, hotel chains, brands in the tourism industry, or any industry compatible with Transat's activities).

The incumbent is responsible for creating advertising plans that meet business partners' needs, while ensuring the proper management of Transat's media inventories. They develop and oversee the execution of advertising plans and contribute to the achievement of performance objectives for the Marketing Alliances group.

Responsibilities:

• Build advertising plans based on allocated budgets, partner objectives, and targeted profitability levels.
• Manage internal inventory: reservation, planning, and monitoring of Transat media inventories.
• Manage external inventory: reservation and follow-up with external suppliers for third-party placements.
• Oversee the proper execution of advertising plans.
• Write creative briefs for the internal studio team and follow up on creative development.
• Obtain partner approvals and ensure delivery of creative assets to internal teams and external suppliers.
• Compile, analyze, and share campaign reports.
• Work closely with internal teams (Product, Marketing, Web, Studio) to execute relevant plans within required timelines.
• Meet with Marketing Alliances partners and present advertising plans.
• Optimize and automate operational processes.
• Analyze market trends by destination to build relevant plans.
• Support the manager in the development of new partners (airports and others).
• Conduct strategic and competitive intelligence activities.

Qualifications:

• University studies in Marketing or relevant experience in the field.
• Minimum of five (5) years of relevant experience in marketing.
• In-depth knowledge of the media environment and current trends (traditional, digital, social media, and commercial marketing).
• Dynamic, autonomous, outgoing, and creative.
• Excellent organizational skills and strong attention to detail.
• Ability to adapt to change and thrive in a fast-paced environment.
• Ability to prioritize and manage multiple tasks and deadlines simultaneously.
• Ease in building relationships and representing the Marketing Alliances group.
• Knowledge of MS Office software and Atlassian tools (JIRA, Confluence).
• Knowledge of the travel and tourism industry (an asset).
• Oral and written proficiency in French and English* Knowledge of Spanish (an asset)

*A good knowledge of French is required for positions offered in Quebec. The incumbent will be required to communicate frequently in English, both orally and in writing, with colleagues, partners, and other stakeholders in Quebec, Canada, and internationally.

Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.