Digital Marketing Manager, EMEA

Digital Marketing Manager, EMEA

Are you a tech-savvy marketer passionate about driving results through paid media? As part of Trimble's Global Demand Centre, as our Digital Marketing Manager, EMEA you will play a pivotal role in planning, executing, analyzing, and optimizing digital advertising campaigns across various platforms to achieve business goals.

This role is ideal for a hands-on digital marketing expert who excels in paid media and thrives in a dynamic, results-driven environment. You will be instrumental in driving awareness, revenue growth, and a localized user experience for Trimble AECO (Architecture, Engineering, Construction, and Owner) products in the EMEA region.

Reporting into our Senior Manager, Digital Marketing for AECO, you'll work in a mid-sized team of six within Digital Marketing but you'll collaborate with colleagues across Sales, Sales Operations and Finance to name a few.

Initially, this role will be a 12 month fixed term contract but there is the likelihood that the role will evolve into a permanent position.

Ideally you will be in a location where you can work hybridly from one of our UK offices but for the right candidate this role can be remote within the UK. You must be comfortable with relatively regular business travel, predominantly within the UK but potentially to other EMEA countries.

What You'll Do:

Digital Marketing Implementation:

• Serve as the primary implementation point of contact for the Trimble lead generation paid media advertising efforts in EMEA
• Collaborate with cross-functional teams, including sales, digital, operations, creative, and brand, to ensure seamless campaign execution

Paid Media Campaign Management:

• Manage and optimize campaigns across platforms such as Meta, LinkedIn, Google Ads, Microsoft Ads, Capterra PPC, and PPL programs
• Oversee paid media strategy in collaboration with the Digital Marketing Lead, ensuring all campaigns meet return on investment key performance indicators and align with business goals
• Prioritize driving revenue while maintaining a localized approach to resonate with regional audiences

Data Analysis & Reporting:

• Partner with the Business Intelligence team and agency partners to track campaign performance and ROI
• Provide actionable insights by analyzing the sales funnel and identifying areas for optimization
• Deliver regular reports and data-driven narratives to stakeholders, highlighting campaign successes and areas for improvement

What You'll Bring:

Strategic & Tactical Expertise:

• Strong ability to translate global business goals into region-specific, results-oriented marketing initiatives for lead-generation campaigns
• At least 6 years of experience managing paid advertising channels, including Meta, LinkedIn, Google Ads, Microsoft Ads, Capterra PPC, and PPL programs

Performance-Driven Approach:

• Proven ability to deliver performance and growth in fast-paced, dynamic environments
• Demonstrated experience in developing ROI-focused digital marketing campaigns

Technical Skills & Data Proficiency:

• Expertise in tools such as GA4, Google Tag Manager, Salesforce, and Marketo
• A data-driven mindset with experience measuring ROAS, analyzing funnels, and optimizing campaigns based on insights

Project Management & Collaboration:

• Exceptional organizational and project management skills
• Experience coordinating with high-performing, cross-functional teams and agency partners

Creative Problem-Solving:

• Hands-on experience with A/B testing and experimentation for continuous campaign optimization
• Ability to adapt and innovate based on changing market dynamics and user behavior

About Trimble:

Dedicated to the world's tomorrow, Trimble is a technology company delivering solutions that enable our customers to work in new ways to measure, build, grow and move goods for a better quality of life. Core technologies in positioning, modeling, connectivity and data analytics connect the digital and physical worlds to improve productivity, quality, safety, transparency and sustainability. From purpose-built products and enterprise lifecycle solutions to industry cloud services, Trimble is transforming critical industries such as construction, geospatial, agriculture and transportation to power an interconnected world of work.

Trimble's Inclusiveness Commitment:

We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.

We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.