Senior Product Marketing Specialist (bokun)

Senior Product Marketing Specialist (Bókun)

Bókun, a fast-growing subsidiary of TripAdvisor Inc., is a leading reservation system and channel management platform for tours and activities operators globally. We empower our clients to streamline their back-end operations and connect to a vast ecosystem of online travel websites, enabling them to grow their businesses. At Bókun, we are committed to delivering innovative solutions that enhance customer experiences. As a key player in travel technology, Bókun combines the agility of a startup with the stability of a publicly traded organization.

Position Overview

Bókun is seeking a highly motivated and experienced Senior Product Marketing Specialist to join our dynamic team. Reporting directly to the Senior Product Marketing Manager, this role is pivotal in bridging the gap between our customers, product, engineering, sales, and broader marketing teams, ensuring our solutions resonate deeply with our target audiences. You will be the voice of the customer, driving customer-centric strategies from product inception through to post-launch optimization, ultimately contributing to product adoption and business growth across the entire customer lifecycle.

What You'll Do:

• Go-to-Market (GTM) Strategy & Execution:
• Lead and support the development and execution of comprehensive GTM strategies for new product features and major launches, ensuring alignment with overall business objectives.
• Innovate GTM approaches by researching and analyzing alternative product launch methodologies to determine the most effective strategies for our diverse customer base.
• Conduct thorough post-launch analysis, research, and gather insights to drive continuous product improvements.
• Customer & Market Intelligence:
• Maintain a constant pulse on the competitive landscape, conducting ongoing reviews for both ICP and non-ICP customers to ensure Bókun remains competitive and identifies new opportunities.
• Translate complex market insights and customer feedback into actionable recommendations for product development and marketing efforts.
• Product Adoption & Lifecycle Management:
• Develop and implement strategies to increase product adoption of both new and existing features across the customer lifecycle, from pre-customer engagement to tenured users.
• Support the GTM for specific initiatives, ensuring clear communication and value proposition.
• Content & Sales Enablement:
• Collaborate on the creation and revamp of key Product Marketing assets, including product explainer videos, diagrams, product education materials, and channel manager support content.
• Develop compelling sales enablement content and tools that empower our sales team to effectively articulate product value and overcome objections.
• Contribute to general educational content creation and support broader brand projects.
• Cross-functional Collaboration & Influence:
• Serve as a critical bridge between product, engineering, sales, and marketing teams, fostering seamless communication and ensuring a unified approach to product development and market positioning.
• Actively participate in cross-functional discussions, bringing a strong customer and market perspective to strategic planning.
• Manage and prioritize multiple projects concurrently, adapting to a fast-paced and evolving environment.

Who You Are:

• Minimum of 3-5 years of progressive experience in Product Marketing, preferably within a SaaS, B2B, or travel technology environment.
• Demonstrable experience in developing and executing successful Go-to-Market strategies for software products.
• A passion for understanding customer needs and a commitment to customer-centric product development and marketing.
• Experience creating a variety of product marketing assets, including sales enablement materials, product videos, and educational content.
• Proven ability to conduct customer research (qualitative and quantitative) and translate insights into compelling product narratives and marketing strategies.
• Strong analytical skills with the ability to analyze market trends, competitor activities, and product performance data to inform strategic decisions.
• Excellent written and verbal communication skills, with the ability to craft clear, concise, and impactful messaging for diverse audiences (internal and external).
• Highly collaborative, with a track record of working effectively with product, engineering, sales, and marketing teams.
• Self-motivated, proactive, and able to manage multiple projects simultaneously in a dynamic environment.