Senior Product Manager

Senior Product Manager

You are an experienced and driven product management leader. You will be a strategic leader responsible for defining the product strategy, driving the execution, and leading the commercialization of TripleLift's Curation Platform. This pivotal role requires a visionary who can manage a complex, two-sided business model—operating as both a neutral platform for external curators and TripleLift's deals business—while ensuring the product roadmap delivers on both short-term revenue goals and long-term strategic positioning.

Responsibilities

Lead Curation Platform Strategy and Execution: Define and execute a product roadmap to establish a robust curation platform with both a self-serve UI and a comprehensive suite of external APIs.

Contribute to Cross-Functional Go-to-Market Exercises: Contribute to the development and execution of the phased commercialization plan for both the Curation Platform and the TripleLift deals business, collaborating closely with sales, business development, and product marketing teams.

Identify New Feature and Market Opportunities and Build Alignment: Continuously analyze the market and competitive landscape to identify new features and market opportunities that support TripleLift's strategic goals.

Drive Collaboration and Cross-functional Execution: Lead stakeholder management and collaboration with the core cross-functional team (Product Support, Engineering, Revenue, and Product Marketing) to build alignment and drive support for new initiatives.

Define and Drive Alignment for Key Product and Business Success Metrics: Socialize and execute against the key product and business success metrics for the curation platform, which will be fundamental to measuring the success of the new strategy.

Ensure Curation Platform Development is Aligned with Holistic Strategy: Act as the strategic steward of the curation product, ensuring all development leverages the company's existing publisher relationships, unique ad formats, and data technology to improve campaign performance and build preference for TripleLift as a foundational platform in the programmatic ecosystem.

Requirements

Programmatic Advertising Expertise: A deep, demonstrated understanding of the programmatic advertising ecosystem, including the roles of Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), and the evolving role of curation.

Data & AI/ML Fluency: Expertise in productizing data-driven solutions and leveraging AI/ML for automated performance optimizations. A strong command of concepts like first-party data matching, audience creation, and signal-based optimizations is essential.

Enterprise Go-to-Market: A track record of collaborating with sales and business development teams on complex enterprise product launches and "Whale Hunting" initiatives.

5+ years of product management experience required - with significant portion of that experience at technology companies highly desired

3+ years in ad tech and deep understanding of the ad tech ecosystem and its players

Specialization in deals, curation, or data a huge plus

Big picture vision and ability to enlist and excite others, aligning them behind your ideas

Initiative and hustle; you get things done where others would have given up

Unyielding insistence on backing up your every idea with data and evidence

Exemplary communication and presentation skills to align stakeholders, influence positive outcomes and deliver results

Ruthlessness in prioritization and cutting scope

Critical eye combined with a can-do, problem solving attitude