Senior Product Marketing Manager

Senior Product Marketing Manager

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

We are seeking an experienced Senior Product Marketing Manager to drive strategic positioning, messaging, and go-to-market strategies for our media and curation advertising solutions.

Key Responsibilities

• Develop comprehensive product marketing strategies that articulate our unique value proposition across our holistic suite of products
• Craft compelling positioning and messaging frameworks for new and existing media products, inclusive of CTV
• Create sales enablement materials including battle cards, pitch decks, and competitive intelligence reports tailored for retail media
• Partner closely with product, sales, and design teams to ensure cohesive market communication
• Lead product launch campaigns and manage ongoing marketing collateral for TripleLift's creative and curation solutions
• Conduct market research to identify customer needs, industry trends, and the competitive landscape specific to retail media
• Develop and track key performance indicators (KPIs) for product marketing initiatives

Qualifications

• 4+ years of product marketing experience in ad tech, martech, or related digital technology sectors
• Proven track record of successful product launches and go-to-market strategies in the retail media space
• Strong storytelling and communication skills
• Deep understanding of the digital advertising ecosystem, with a focus on retail media networks and emerging technologies
• Excellent project management, collaboration and strategic planning capabilities
• Bachelor's degree in Marketing, Business, or related field