Director Of Sales & Marketing

Director of Sales & Marketing

Westmoreland Country Club, located in Export, PA, is pleased to announce an excellent career opportunity for a Director of Sales & Marketing! We are seeking a driven individual who is eager to contribute and grow within a fast-paced hospitality-focused property organization. As part of Troon, you'll contribute to a global leader in golf and community management. Primary Role: The Director of Membership Sales & Marketing leads the prospecting, sales, and onboarding/connection activities, contributing to the overall success of the club and community by:

• Meeting or exceeding stated sales, revenue, and retention goals.
• Leads and directs the marketing, membership, and communications team and overall strategy.
• Consistently interacting with members, prospects, coworkers, Board of Directors/Committees, and management with a positive attitude and focus on a culture of hospitality and mutual respect.

Essential Duties:

• Develop and execute marketing tactics and strategy that enhances the awareness of the Westmoreland brand and communicate the story and ongoing execution of the overall community membership marketing and sales plan, working collaboratively with onsite club management, Board and Committee, and the Troon corporate team.
• Drives the content development and facilitates production of all membership-related materials, including but not limited to prospecting, sales, and member communications; website; social media channels; membership sales kit; and documents associated with onboarding.
• Creates and executes digital marketing and advertising in accordance with the budgeted plan.
• Conducts marketing activities as designated in the master marketing and sales plan, such as competitor analysis, new homeowner programming, community networking, Realtor relations, and presence/participation in member events.
• Seamlessly integrates with the Membership Committee; Effectively reports, tracks and communicates results & data.
• Manages a Customer Relationship Management (CRM) system and Membership Prospect/Sales Report, and demonstrates this through an exceptional understanding of these tools and weekly delivery of statistics related to leads (quantity and source), prospect pipeline (sorted by rank), sales (paced by budget forecast) – as well as communicating feedback from prospects who decline to join, and results specific to marketing initiatives.
• Lead and implement a sales journey that gracefully connects potential new members to Westmoreland using current member Ambassadors.
• Oversees all membership paperwork related to sales/upgrades/downgrades and resignations:
• Creates the incoming new member file and ensures the accurate completion of designated documentation in accordance with the bylaws.
• Accountable for ongoing maintenance of all member files, accurately recording pertinent activity and paperwork.
• Ensures that member files are stored in a secure location.
• Leads the content, production/packaging, and delivery of thorough and accurate onboarding of every new member, ensuring that:
• The entire process follows a structured plan.
• The materials are professionally presented.
• The orientation agenda includes key department leads.
• The member gains an understanding of every element of the club, how to use it, and who the individual department leads are.
• Supportive team player who actively contributes to staff meetings and effectively communicates information that helps all associates increase their understanding of membership goals, changes to policies and procedures, activities/processes related to member activities, satisfaction and retention.

Qualifications/Skills:

• Minimum of 3 years' experience working in private club or semi-private club sales and marketing. High-end hospitality experience in a sales role or similar may also be considered.
• Bachelor's Degree or equivalent.
• Must be highly motivated, goal-driven, and a self-starter.
• Must possess excellent written and verbal communication skills.
• Must be highly organized, efficient, and detail oriented.
• Must have excellent interpersonal/relationship-building skills.
• Ability to multitask in a high-volume, fast-paced environment.
• Must be physically able to stand, sit, stoop, bend, and lift up to 15 lbs.
• Must be able to conduct walking tours of the property.
• Plays golf and has a knowledgeable understanding of the game.
• Ability to study, analyze, and interpret complex activities and/or information to improve new practices or develop new approaches.
• Proficient in the use of a CRM tool, CMS, and website management.
• Knowledge of Canva and social scheduling tools preferred.
• Proficient in Microsoft Office (Excel, Outlook, PowerPoint, and Word).

Certificates / Licenses:

• Valid Driver's License

Benefits & Other Compensation: This position includes eligibility for the following benefits, subject to applicable plan terms:

• Healthcare Benefits – Medical, Dental, and Vision coverage
• Retirement Benefits – 401(k) with employer match (19 years of age and older)
• Time Off – Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria
• Additional Compensation – Eligibility for Commissions

Eligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan documents and company policies, which may be amended at the Company's discretion.

About Troon: Founded in 1990 and headquartered in Scottsdale, AZ, Troon is the world's largest professional club management company, that specializes in services in golf, hospitality, and residential communities. With more than 900 locations in 45+ states and 27+ countries, Troon is a leading employer in hospitality. Guided by values that emphasize being infectiously energetic, consciously kind, and humbly prosperous, Troon offers professionals the opportunity to grow and succeed within a globally respected organization.