Social Media Growth Hacker

Social Media Growth Hacker

Location: New York, New York – Hybrid (3 Days / Week In Person)

Salary: $85,000–$95,000 with 10% Annual Bonus

TRUFF is a premium truffle-infused condiments brand - born at the intersection of heat and flavor. In 2015, TRUFF co-founders built the popular food and lifestyle Instagram account @sauce. Just 2 years later, in 2017, TRUFF co-founders launched their first viral product, TRUFF Original Hot Sauce, which catapulted to success when Oprah selected it as one of her "Favorite Things." After six years on Oprah's "Favorite Things" list and several groundbreaking new Hot Sauce flavors, TRUFF has become one of the fastest growing brands in the Hot Sauce category. Over the last few years, TRUFF has built on its unique flavor profile to launch new products in complimentary condiment categories – pasta sauce, mayo, oil, and seasonings. TRUFF's uniquely premium taste and aroma amplify the flavor experience of everyday dishes to make every day a culinary moment.

Job Summary

We're looking for a Social Media Growth Hacker. A creative, data-driven, internet-native operator obsessed with building cultural moments and engineering virality. This role blends content creation, distribution strategy, and cultural pattern recognition to fuel TRUFF's next wave of organic growth.

You'll work closely with our founders and marketing leadership to turn ideas into scroll-stopping moments across TikTok, Instagram, YouTube Shorts, and emerging platforms. You'll understand how to produce, how to clip, remix, seed, and distribute content for maximum reach. You'll live in the comment sections, spot trends before they break, and know how to turn a viral moment into a business outcome.

This isn't a "post and pray" social role, it's a creative growth lab for someone who thrives on experimentation, velocity, and storytelling through culture.

Key Responsibilities

• Engineer virality: Identify, create, and capitalize on trends, moments, and sounds across TikTok, Instagram, and YouTube.
• Build the content engine: Develop daily/weekly content calendars, leveraging UGC, internal/external shoots, and short-form clip strategies that scale across multiple TRUFF and partner accounts.
• Clip farming & content distribution: Source, cut, and seed hundreds of short clips across pages to test hooks, angles, and communities for maximum reach and engagement.
• Operate like an internet newsroom: Monitor culture, competitors, and community signals in real-time to inform TRUFF's next moves.
• Collaborate with founders & SVP Marketing: Concept, shoot, and publish brand-led or personality-driven moments that blur the line between brand and creator.
• Community + culture management: Live in the comments, stitch creators, respond with wit, and make TRUFF feel human.
• Influencer & creator sourcing: Partner with creators and meme pages for collabs, trend participation, and content amplification.
• Experiment & scale: Test new formats, AI tools, social distribution tactics, and "unscalable" experiments that move the algorithm.
• Analytics & learning loops: Use data and platform insights to refine creative direction, track virality patterns, and build a playbook of what works.

Content production: Shoot, edit, and publish video/photo content natively optimized for each platform, fast, scrappy, and aesthetic.