Influencer Marketing Specialist - Work From Home / Dayshift - Remote Eligible

Influencer Marketing Specialist

The Influencer Marketing Specialist will support the client by strengthening the brand's creator network, with a focus on creator retention, repeat partnerships, ambassador engagement, and long-term community growth. This role will work closely with the internal marketing team and New Collabs Specialist to turn successful one-off collaborations into ongoing creator relationships, build a more engaged ambassador community, and increase earned organic reach across the wellness, beauty, and lifestyle creator space.

Responsibilities include:

• Build, manage, and grow the client's creator community and ambassador program, with a focus on long-term engagement and retention.
• Convert successful one-off influencer collaborations into repeat partnerships and ongoing creator relationships.
• Act as the day-to-day relationship lead for existing creators, ensuring they feel valued, supported, and connected to the brand.
• Own creator retention activity, including repeat collaboration rate, active community size, creator engagement, and earned organic reach.
• Work closely with the New Collabs Specialist to ensure a smooth handover from new creator outreach to ongoing relationship management.
• Identify high-value creator relationships and recommend where the client should invest additional time, product, campaign opportunities, or partnership support.
• Maintain regular communication with creators to encourage continued brand advocacy, organic content, and long-term partnership opportunities.
• Support ambassador initiatives, creator campaigns, gifting activity, community touchpoints, and retention-focused activations.
• Keep internal stakeholders informed on creator activity, relationship updates, community performance, and partnership opportunities.
• Track creator engagement, repeat collaboration performance, content activity, and retention-related outcomes.
• Maintain organized creator records, relationship notes, follow-up actions, campaign participation, and community engagement activity.
• Stay across creator trends, wellness, beauty, lifestyle content, and emerging opportunities within the influencer marketing landscape.
• Collaborate with internal marketing stakeholders to ensure creator relationships support brand, campaign, content, and growth objectives.
• Other position-level duties as they arise.