Manager Brand Marketing – Prepared And RVAP

Marketing Manager

The Marketing Manager is a key leader responsible for driving the strategic direction and execution of integrated marketing for assigned product categories and brands, including Tyson® and Hillshire Farm. This role owns end-to-end marketing planning — from annual brand and category strategies to day-to-day activation across key sales channels. The Marketing Manager will lead cross-functional alignment, organic social content creation, support sales initiatives, and drive brand growth through innovation, communication, and business development.

Key responsibilities include:

• Partner with Business Units to define annual and long-range strategic priorities.
• Develop integrated marketing briefs and long-term category plans aligned to corporate objectives.
• Evaluate and manage brand partnerships, sponsorships, and co-branded collaborations.
• Map consumer journeys and leverage insights to optimize media, messaging, and targeting strategies.
• Monitor competitive trends and cultural insights to influence PR, social, and paid media efforts.
• Drive category leadership and innovation by identifying unmet consumer and customer needs.

• Lead the development and execution of multi-channel marketing campaigns across digital, social, PR, retail, and eCommerce.
• Manage external agency partners, guiding creative strategy and campaign performance.
• Ensure all communications adhere to Tyson brand standards and drive cohesive storytelling.
• Activate strategic partnerships to expand brand presence and drive innovation in-market.
• Track KPIs and partner with analytics teams to optimize campaign performance.

• Collaborate with Sales, Category Management, and Shopper Marketing to deliver compelling customer-facing programs.
• Support sell-in through custom marketing collateral, selling tools, and new product presentations.
• Develop account-specific programs for national chains, operators, and distributors to support volume and margin goals.
• Represent marketing on customer calls, including strategy prep, storytelling, and post-meeting follow-ups.

• Serve as the marketing "quarterback" across cross-functional teams — including Brand, Shopper, Digital, PR, Media, R&D, and Packaging Design.
• Maintain visibility on project milestones via integrated calendars, workback schedules, and project tracking documents.
• Provide administrative support including budget oversight, vendor invoicing, meeting ownership, and status updates.
• Collaborate with R&D teams to commercialize innovation pipelines that meet operational feasibility and consumer demand.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, Research Analytics or a related field (MBA preferred).
• Experience: 5+ years in brand marketing, category marketing, or advertising agency experience.
• Technical Skills: Proficient in Microsoft Office (Excel, PowerPoint, Word); competent in Adobe Creative Suite (InDesign, Photoshop, etc), familiarity with digital marketing platforms and analytics preferred.
• Marketing Expertise:
• Demonstrated success managing brand and category strategies, integrated marketing campaigns, and budget stewardship.
• Strong understanding of consumer and customer dynamics in both retail and foodservice channels.
• Experience in innovation pipelines, product launches, and promotional planning.
• Soft Skills:
• Excellent written and verbal communication skills.
• Strong analytical mindset and ROI-focused thinking.
• Ability to lead cross-functional teams and projects to hit deadlines.
• Bias for action.
• Self-starter with the ability to work autonomously and prioritize in a fast-paced environment.

Location: Onsite – Springdale, Arkansas (No remote option) Travel: 7–10 trips per year

Relocation Assistance Eligible: Yes

Work Shift: 1ST SHIFT (United States of America)

Hourly Applicants Only - You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.