Manager, Marketing Analytics - Innovation Narratives

Manager, Marketing Analytics – Innovation Narratives

As Manager, Marketing Analytics – Innovation Narratives, you will serve as a strategic bridge between data and decision-making, transforming complex internal and syndicated data into compelling narratives that support innovation at Tyson Foods. This role is critical in enabling successful product launches by aligning stakeholders across Marketing, Innovation, Sales, and Insights. You will develop high-impact presentations and materials that bring data to life and inspire confident action.

Responsibilities:

• Translate marketing, innovation, and sales data into clear, visually compelling presentations tailored to internal stakeholders and retail partners.
• Develop insight-driven sales tools, sell-in decks, and marketing narratives that support innovation commercialization.
• Frame data in a way that highlights opportunity, risk, and recommended action with clarity and confidence.

Cross-functional Collaboration:

• Partner with Innovation Marketing, Brand, Sales, Consumer Insights, and Category teams to ensure cohesive storytelling and shared understanding of innovation strategies.
• Lead alignment meetings to streamline communication around key metrics and performance drivers related to new product launches.

Insight Development & Storytelling:

• Combine internal performance metrics, syndicated data (e.g., Nielsen, Circana), and consumer insights to generate persuasive stories around innovation opportunities.
• Maintain a strong sense of narrative flow, ensuring materials move from insight to action logically and persuasively.

Data Accuracy & Visualization:

• Ensure all analytics materials are grounded in accurate, up-to-date data with clear and professional visualizations.
• Maintain data integrity while simplifying complex metrics for audiences across technical and non-technical backgrounds.

Qualifications:

• Bachelor's degree in Marketing, Business Intelligence, Category Management, or related field required.

Experience:

• 3+ years in marketing analytics, category management, insights, or a related field, preferably within the CPG or retail industry.

Technical Skills:

• Expertise in syndicated data platforms (e.g., Nielsen, Circana, 84.51°, Scintilla), internal sales reporting tools, and data visualization software (e.g., Power BI, Tableau, Excel, PowerPoint).

Soft Skills:

• Exceptional storytelling and communication skills with a strong design eye for presentations.
• Ability to balance detail orientation with big-picture thinking in a fast-paced environment.
• Proven ability to influence across functions and levels using data-driven insights.

Location: Tyson Foods Corporate Office, Springdale AR. Remote/hybrid work is not available.

Sponsorship is not available for this role.

Relocation Assistance Eligible: Yes

Work Shift: 1ST SHIFT (United States of America)

Hourly Applicants ONLY - You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.