Marketing Manager LATAM

Marketing Strategy Manager

Develop strategies for Tyson LATAM's various brands across all sales channels, ensuring that brand positioning objectives and adequate performance of the portfolio of products marketed in the region are met. Lead, plan, and execute the entire marketing plan throughout its entire lifecycle.

In charge of positioning the brands marketed by TMTC. Monthly budget and efficient marketing spending report of TMTC maximizing ROI. Execution and planning of digital marketing strategy (both internal and e-commerce of customers) for all sales channels. Establishment and monitoring of digital marketing KPIs and strategy for achieving awareness, engagement, and conversion goals. Management of product catalog for all categories and their statuses in the legacy system. Execution of market studies and information analysis by segments to ensure the positioning of the brands marketed by TMTC. Development of Prepared Foods portfolio to successfully enter different sales channels. Supervision and development of the Marketing Executive Jr. position. In charge of visual materials for TMTC's different brands for both fairs and product marketing (e.g., internal and external packaging artwork, fair materials, promotional materials, etc.). Ensuring regulatory and normative compliance of marketed products. Coordination of annual launch calendar. Administration and maintenance of the GS1 catalog. Renewal of marketing licenses and permits, as well as management of trademarks and marketing agencies. Execution of advertising and media campaigns for TMTC brands. Monitoring of markets and analysis of competitiveness information, market and consumption trends, and short, medium, and long-term actions to ensure good brand performance in the market over time and across different categories. Constant identification of growth opportunities in volume and market penetration. Organization of brand events and activations, food shows, and tastings for customers, as well as the management of resources intended for these purposes. Providing necessary information about the market, consumer, and brands to the trade marketing area for setting the correct pricing strategies and launching innovative products. Updating consumer trends and habits, knowledge of the heavy consumer of the categories in which TMTC's marketed brands participate.

Requirements: 5 years or more of experience in marketing, food industry, and mass consumption. Advanced English. Experience with premium bacon, ham, and sausage brands in the Mexican market, and preferably in Central America and the Caribbean. Brand executive, digital marketing (metrics analysis and development and execution of both strategy and creative concepts and campaigns). Microsoft Office (PowerPoint, Excel, Word, Teams). Digital marketing and its metrics. Preferably SAP.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.