Digital Marketing SEO Strategist

Digital Marketing SEO Strategist

U-Haul is seeking a results-driven SEO Strategist with 3–4 years of hands-on experience to lead and execute SEO initiatives across multiple U-Haul Company websites. This role will be responsible for driving organic search visibility, developing content strategies, and implementing technical SEO best practices. The ideal candidate is both strategic and analytical, with the ability to communicate SEO recommendations clearly to internal stakeholders, technical teams, and senior leadership.

Develop, implement, and manage SEO strategies across U-Haul's digital properties.

Conduct regular site audits and provide technical SEO recommendations to improve crawlability, indexing, and site performance.

Lead local SEO initiatives to strengthen U-Haul's presence across regional and city-level searches.

Monitor and evaluate emerging AI trends and assess their impact on SEO and digital marketing strategies.

Partner with content teams to guide SEO-driven content strategies that align with consumer needs and U-Haul Company marketing objectives.

Build and maintain SEO performance dashboards and reports, delivering insights to business units and internal stakeholders.

Manage and prioritize SEO initiatives at varying scales across multiple domains.

Advocate for SEO best practices and provide education across cross-functional teams.

Stay current on industry trends, search engine updates, and competitive analysis to recommend new growth opportunities and strategies.

3–4 years of SEO experience (in-house preferred but agency acceptable).

Strong knowledge of technical SEO (site architecture, crawling/indexing, structured data, Core Web Vitals).

Proficiency in local SEO tactics and Google Business Profiles.

Familiarity with AI-driven tools and emerging trends in digital marketing.

Strong analytical skills with experience using SEO tools (e.g., Google Search Console, Screaming Frog, SEMrush, Ahrefs, BrightEdge).

Strong knowledge and experience with web analytics platforms (e.g., Google Analytics, GA4, Looker Studio).

Excellent communication and presentation skills; able to explain complex SEO concepts to non-technical audiences with clarity.

Proven ability to manage multiple projects and prioritize tasks.

U-Haul is an equal opportunity employer. All applications for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state, or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.