Senior Marketing Manager, Uniphar

Senior Marketing Manager

With 3,000+ employees across Ireland, the UK, Europe, MENA, and the U.S., Uniphar partners with 200+ top pharmaco-medical manufacturers, delivering specialised, tech-enabled solutions through its three divisions: Medtech, Supply Chain & Retail, and Pharma.

This opportunity sits with Uniphar Medtech, a dedicated division focused on delivering innovative medical technologies and solutions.

Purpose of Role:

We are seeking an experienced, strategic, and hands-on Senior Marketing Manager to manage our marketing efforts across the Medtech portfolio. This pivotal role will oversee the full spectrum of marketing activity — from content creation and campaign execution to team leadership and revenue generation — helping to drive brand growth, customer engagement, and commercial success across multiple markets.

Location Requirements:

Dublin

Reporting Line:

Marketing Director, Uniphar

Duties and Responsibilities:

Content Strategy:

• Develop and execute a comprehensive healthcare content marketing strategy which includes existing social channels
• Create, curate, and manage high-quality content including thought leadership, customer stories, clinical case studies, and product insights.
• Ensure content aligns with brand positioning and supports sales and engagement goals.

Demand Generation & Campaign Management:

• Design and deliver integrated marketing campaigns that generate qualified leads and support revenue growth.
• Focus on digital-first, data-driven strategies that align with the buyer journey and sales funnel.
• Analyze campaign performance and optimize based on insights.

Product Launch & Growth Marketing (Digital Focus):

• Collaborate with commercial teams to develop and launch go-to-market strategies for new products.
• Craft messaging and digital content tailored to target audiences and business goals.

Agency & Vendor Management:

• Manage and coordinate external agencies supporting digital advertising, PR, content production, and event execution.
• Ensure projects are delivered on time, within budget, and aligned with strategy.

Digital Marketing:

• Oversee online digital marketing to support efficient scale
• Ensure regular website updates and review social media channels

Event Strategy & Execution:

• Plan and deliver impactful live and virtual events, including tradeshows, webinars, workshops, and customer briefings.
• Coordinate logistics, speaker management, and post-event lead nurturing.

Budget Management:

• Develop and manage the marketing budget, ensuring resources are allocated effectively to meet strategic objectives.
• Track and report on marketing spend and ROI across channels.

Team Leadership:

• Lead and develop a high-performing Marketing Specialist
• Provide coaching, mentorship, and professional development to team members.
• Foster a collaborative and accountable team culture.

Strategic Marketing Leadership:

• Partner with commercial leadership to define and implement marketing strategies that align with business objectives.
• Represent marketing at management meetings and contribute to broader business planning.

Cross-Functional Collaboration:

• Work closely with sales, product, and commercial teams to ensure alignment and support for growth targets.
• Act as a key connector across functions to maximize marketing impact.

Uniphar Medtech comprises 10 businesses across 21 markets and is the medical device arm of the Uniphar Group.

Uniphar Medtech represents global leading medical device manufacturers across a multitude of specialities. We train, we educate, and we support our customers through dedicated clinical specialists across Sales & Technical Service, Clinical IT, Clinical Applications, Training and Education and Customer Service.

We are more than a distributor; we are a total solutions provider. Each of our businesses compete under their individual brand identity and respective specialities. Uniphar Medtech is the umbrella structure for all 10 brands and in addition incorporates our centralised support functions across Quality and Compliance, Logistics, Warehousing, Operational Excellence, Marketing, HR, Finance & IT.

If you have similar values and are passionate about making a meaningful impact, we invite you to join our team and help us drive forward together.

#unipharmedtech