Marketing Specialist II

Marketing Specialist

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

Quality at UnitedHealth Group means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it’s in our DNA and why we’re in business — to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality.

Primary Responsibilities:

• Manage campaign calendar and internal resources such as the team’s thought leadership calendar and email schedule. Maintain the team’s campaign results dashboard and all target lists
• Work in close partnership with Optum’s web team to develop and maintain campaign pages, and with the digital strategy team to develop and maintain SEM campaigns for key products across WHS
• Manage ongoing reporting including lead quality review, working with Growth to follow up on marketing qualified leads and sales accepted leads, managing external lists from events and external digital media campaigns, and maintaining engagement dashboards
• Analyze and report on the performance of all demand generation campaigns. Adopt test and learn approach to constantly seek out and proactively pitch new demand generation partners and strategies
• Utilize data to drive insights and make informed decisions to enhance marketing performance
• Work closely with cross-functional teams including digital strategy, brand/creative, sales, customer success, and product to align marketing strategies with business objectives

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 2+ years of experience in marketing or analytics
• Proven ability to learn and work with analytics and reporting tools including Marketo, Salesforce, PowerBI and Excel
• Demonstrated exceptional attention to detail with the ability to manage multiple data sources and stakeholder inputs
• Demonstrated solid project management skills with the ability to manage multiple priorities and consistently meet deadlines in a fast-paced environment
• Demonstrated excellent written and verbal communication skills
• Ability to work in the Eden Prairie, MN, office 4 days weekly

Preferred Qualifications:

• Experience related to marketing analytics and reporting
• Experience in project management

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary for this role will range from $71,200 to $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.