Marketing Coordinator, Lottery

Marketing Coordinator, Lottery

At The Princess Margaret Cancer Foundation (PMCF), our mission is to create a world free from the fear of cancer. Cancer remains the number one cause of death for Canadians and our top priority is to accelerate cancer research and care.

Our role is to garner support for Princess Margaret Cancer Centre, one of the world's leading cancer research and treatment centres, through philanthropy, fundraising events, and our world-renowned lottery program. The work we accomplish drives groundbreaking research, relentless innovation, and a deep commitment to improving the lives of cancer patients and their loved ones.

Now, we have an opportunity to blaze an even brighter future for everyone affected by cancer.

We will Carry The Fire for cancer patients everywhere, lighting the way forward through discovery, reigniting our commitment to transform cancer outcomes and ease the profound suffering cancer causes patients and their loved ones.

At the PMCF, every one of us carries the fire for someone else. Join us as we inspire a movement and help us achieve our vision to change the way we understand, diagnose, and treat cancer.

Job Description

The Princess Margaret Cancer Foundation (PMCF) is expanding its in-house Lottery Marketing team to support one of the Foundation's largest and most important revenue portfolios.

The Marketing Coordinator, Lottery Marketing supports the planning and execution of marketing campaigns for the Princess Margaret Lottery.

Reporting to a Marketing Manager, this role supports campaign execution across owned, earned, and paid marketing channels, working closely with internal teams and agency partners to deliver integrated, high-quality, and on-brand marketing communications that drive purchaser engagement, conversion, and loyalty.

Key Responsibilities

Campaign Execution & Marketing Support (Owned, Earned & Paid)

• Support the execution of Lottery marketing campaigns across owned, earned, and paid channels, including CRM, email, website updates, digital assets, social content needs, paid media support materials, and promotional placements.

• Assist in the delivery of integrated campaigns by coordinating tasks, timelines, and deliverables across internal teams and agency partners supporting paid, public-facing, and owned channels.

• Build, update, and QA email campaigns, landing pages, and digital assets; support QA and trafficking of assets required for paid media and public-facing placements.

• Maintain execution calendars, workback schedules, and campaign trackers to support on-time delivery across Lottery programs.

Brand & Content Stewardship

• Apply Lottery brand guidelines and Carry the Fire messaging consistently across owned, earned, and paid-channel executions.

• Review creative and copy for accuracy, consistency, and adherence to brand, legal, and compliance requirements.

• Support the rollout of campaign assets, templates, and messaging frameworks across all channels.

Agency & Workflow Coordination

• Support day-to-day coordination with agency partners involved in paid media, creative development, CRM, email production, and website updates.

• Manage feedback loops, approvals, QA processes, and version control for campaign assets across channels.

• Support weekly status meetings by preparing materials, tracking action items, and following up on deliverables.

Performance Tracking & Insights

• Support campaign reporting by pulling performance metrics, screenshots, and examples across owned, earned, and paid channels for post-campaign reviews and post-mortems.

• Assist with documenting learnings and identifying opportunities for optimization across email, CRM, web, and paid-channel performance.

• Maintain trackers and documentation that support ongoing reporting and optimization efforts.

Cross-Functional Collaboration

• Work closely with internal teams including BI/Analytics, Web/CRM, Call Centre partners, Finance, Communications, and Lottery Operations to support end-to-end campaign execution.

• Collaborate with colleagues supporting paid, public-facing, and mass marketing channels to ensure cohesive messaging across the Lottery portfolio.

• Support alignment between campaign strategy and execution by flagging risks, dependencies, and timing considerations.

Administrative & Team Support

• Support invoice processing, documentation, and budget tracking related to Lottery marketing activities across channels.

• Provide workload and vacation coverage across the Lottery Marketing team during high-volume periods.

• Contribute to process documentation and continuous improvement of workflows and ways of working.

Qualifications

Post-secondary education in marketing, communications, or equivalent working experience;

2–4 years of experience in marketing coordination, digital marketing, or integrated campaign execution.

Experience supporting email, website, social, and paid media campaigns in a fast-paced environment.

Strong organizational and project coordination skills with high attention to detail.

Comfort working with CRM systems, email platforms, web content workflows, and paid media asset coordination.

Experience in fundraising, lotteries, or high-volume consumer marketing is an asset.

Ability to manage multiple priorities and deadlines while working collaboratively across teams.

Strong alignment with the values of Collaboration, Accountability, Respect, and Excellence

Demonstrated commitment to the principles of Inclusion, Diversity, Equity, Accessibility, and Anti-Racism (IDEAA)

Additional Information

We believe that the way we work together is just as important as what we accomplish. By making choices and taking actions that align with our values, we achieve greater success, and our work lives become happier and more meaningful.

At PMCF, we strive to foster a culture built on Collaboration, Accountability, Respect, and Excellence (CARE). Central to these values is our commitment to IDEAA: Inclusion, Diversity, Equity, Accessibility, and Anti-Racism.

• Experience a sense of purpose that you won't get anywhere else, in any other job. You will be making a difference for millions of people impacted by cancer
• We have an open and approachable culture that enables you to bring your best ideas forward
• We offer a hybrid work environment with Tuesday, Thursday and one other day per week in office, or as required subject to business needs

All applications must be submitted before the posting close date.

UHN uses email to communicate with selected candidates. Please ensure you check your email regularly.

Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading, inaccurate or incorrect, UHN reserves the right to discontinue with the consideration of their application.

UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.