Assoc. VP, Marketing Operations & Planning

Associate Vice President

The University of Miami has an exciting opportunity for a full time for an Associate Vice President. The Associate Vice President (AVP), Marketing Operations and Planning provides strategic leadership and operational oversight for integrated marketing and communications efforts across the University, Athletics and its academic health system. This role aligns marketing strategy with institutional goals, optimizing resource allocation, and ensuring data-driven decision-making to drive brand visibility, enrollment, patient volume, reputation, and stakeholder engagement. This key leader oversees budget managers, and marketing portfolio leaders across the organization.

The AVP leads relationship/account management, cross-functional planning, project management, budgeting, performance measurement, and business operations across marketing teams, serving as the chief integrator of strategy, planning, execution, and evaluation.

Core Job Functions

• Serves as a liaison for Deans, Department Chairs, and Athletics leadership, ensuring each unit has a consistent and trusted point of contact.
• Translates academic, clinical, and athletics priorities into integrated marketing plans.
• Develops and manages the annual marketing and communications strategic planning process, aligning priorities across university and health system entities.
• Partners with executive and academic leadership to define marketing goals, key performance indicators (KPIs), and resource allocation.
• Ensure seamless integration of brand, enrollment, reputation, digital, and patient marketing strategies.
• Leads the annual budgeting process for the division, including tracking expenditures and optimizing vendor relationships.
• Oversees the implementation of scalable systems, tools, and workflows to support marketing operations and project delivery.
• Directs business operations, contracts, procurement, and financial oversight for all marketing-related activities.
• Builds and manages a project management office (PMO) or equivalent function to support enterprise-wide marketing initiatives.
• Establishes prioritization frameworks and governance for the intake, approval, and execution of marketing projects.
• Drives the adoption of project management tools and processes to enhance transparency and accountability.
• Oversees marketing performance dashboards and reporting systems to measure return on investment (ROI) and campaign effectiveness.
• Translates data insights into actionable strategies to improve engagement across key audiences.
• Drives a culture of continuous improvement through data-driven decision-making.
• Ensures internal control oversight and compliance with laws and regulations, safeguarding of assets, compliance with University policies and procedures, reliability of internal and external reporting, and efficiency and effectiveness of operations.
• Creates an effective control environment, conducts risk assessment, implements and monitors controls.

Core Qualifications

Education: Bachelor's degree in relevant field required

Certification and Licensing: Refer to department description for applicable certification requirements

Experience: Minimum 10 years of relevant experience required

Knowledge, Skills and Attitudes:

• Strategic Leadership: Commitment to the University's core values, mission and vision. Understands the strategic vision and major initiatives to lead and influence across departments to achieve goals and drive strategic initiatives.
• Operational Transformation: Ability to drive operational efficiency.
• Change Leadership: Ability to lead organizational change initiatives, fostering a culture of innovation and adaptability.
• Financial Stewardship: Ensures fiscal responsibility, and optimization of financial performance.
• Stakeholder Engagement: Engaging and communicating with key stakeholders, building strategic partnerships, and enhancing the university's reputation.
• Innovation: Drives innovation by encouraging/implementing innovative solutions and driving continuous improvement.
• Communication: Ability to influence others, articulate strategic vision, and ensure clear and persuasive communication.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status: Full time

Employee Type: Staff

Pay Grade: H21