VP, Client Partner (integrated Marketing - Client Experience)

VP, Client Partner

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.

The Role

Unlock Health is seeking a passionate and results-driven VP, Client Partner to join our integrated marketing client experience team. This individual will lead a complex book of client business where deliverables range from brand strategy, creative development & production, media planning & buying, analytics, digital transformation & consultancy and website maintenance/redesigns. This leader plays a vital role in managing client relationships, ensuring strong strategic guidance, executing engagements flawlessly, mentoring internal team members, and driving growth. The ideal candidate will have a good understanding of account management process and principles, our clients' business needs, and experience leading integrated marketing strategies & campaigns.

What You'll Do

• Accountable for a book of business of 6-8 client accounts which can vary dependent on size and complexity
• Leads and mentors 2-5 account team members
• Responsible for owning relationships with clients, ensuring goals are met and revenue growth targets are achieved
• Utilizes experience and skills to engage in high-level client interactions, strategic planning, account growth strategies and ensures team's adherence to best practices and performance standards
• Possesses fluency when it comes to representing Unlock capabilities and services, and how to apply them to clients' needs
• Collaborates with Creative, Strategy, Media, Content, Web Dev and Mar Tech teams to develop and execute marketing campaigns, digital strategies, traditional marketing opportunities and other initiatives that support client objectives
• Works in partnership with project management team to ensure cohesive delivery of client strategy with internal resource and budget management
• Identifies and raise potential issues or barriers that may be putting work or client relationship(s) at risk
• Serves as the primary point of contact and trusted advisor for clients, ensuring timely and effective communication and issue resolution
• Maintains an understanding of healthcare industry trends, competitive landscape, and regulatory requirements that impact client business
• Supports new business opportunities with RFP responses and pitch presentations if requested
• Travels for internal and client meetings/presentations as needed

Ideal Qualifications

• 10+ years of experience in account management or client services
• 4+ years' experience leading account services team(s) across a matrixed organization
• Experience developing and executing omnichannel campaigns (from strategy development through campaign performance and measurement)
• Healthcare or Behavioral Health industry experience is a plus
• Digital transformation or website development experience a plus
• Strong client presentation & interpersonal team skills
• Excellent communication, interpersonal, and problem-solving skills
• Demonstrated ability to deliver results and exceed expectations

Expectations:

• Curiosity: Seeking out what makes our clients, and their organizations tick and be a student of healthcare industry dynamics and its implications for our clients
• Strategy: Developing account strategies and organic growth plans for clients that the account team(s) will execute, going beyond the existing scope of work
• Empathy: Understanding that hospitals and health systems are in a tight spot, and meeting our clients where they are today to build their confidence in tomorrow
• Fluency: Having fluency in speaking to what clients/prospects are facing and the ways it impacts their business, as well as in speaking to the full complement of services and capabilities Unlock offers
• Consistency: Assisting in delivering on our promises every day and ensuring clients never have to question whether they are getting our best with every interaction, deliverable, recommendation, etc.