Marketing Manager, Flex Pay

Marketing Manager, Flex Pay

Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $33 billion in affordable and responsible credit to our 5.5M customers. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.

We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.

Upgrade has been named a "Best Place to Work in the Bay Area" three years in a row, "Top Companies to work for in Arizona" and one of the "Best Engineering Department" awarded annually by Comparably. We've also received recognition for being a best company for Diversity, Women, Culture, and Veterans.

We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1850 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in people's lives.

About the Role

The Flex Pay Marketing Manager is responsible for managing consumer marketing to Upgrade customers and Flex Pay partners to promote the Flex Pay product. They will focus on creating and executing marketing campaigns across all customer touchpoints including Upgrade's website, email marketing channels, and app. Additionally, they will oversee integrated marketing campaigns with large travel and retail partners to introduce new customers to the product and drive repeat user rates. The Flex Pay Marketing Manager will work closely with key internal stakeholders like Commercial, Design, Lifecycle, Product, and Compliance, as well as external partner marketing teams to oversee campaigns promoting Upgrade's Buy Now Pay Later product.

The Flex Pay Marketing Manager executes Flex Pay brand marketing to Upgrade consumers, ideates and creates integrated marketing campaigns on a partner-specific level, and analyzes and tracks marketing performance.

What You'll Do

• Manage consumer marketing efforts across the Upgrade ecosystem
• Track and analyze the success of marketing programs to determine the most effective marketing mix and optimize resources
• Develop creative, customized programs to drive demand with Upgrade customers, using a multi-channel, integrated marketing approach including a variety of tactics like email, website and app marketing
• Strategize and execute Flex Pay product marketing across Upgrade's product verticals including Personal Loans
• Collaborate with the Commercial Account Management team on developing partner-level marketing plans designed to build relationships with decision makers, secure meetings, generate marketing opportunities, and increase share of transaction volume
• Build direct relationships with external partner marketing teams to increase exposure of Flex Pay value prop across partner marketing channels throughout the customer journey
• Collaborate cross-functionally with Commercial, Sales, Design, Product, and Compliance to ensure cohesive marketing support
• Coordinate with sales team on marketing collateral for sales pitches
• Support company participation in conferences and trade shows with marketing materials

What We Look For

• 4-6 years of experience in integrated marketing, preferably with a background in marketing a travel brand, retail brand, or financial product
• Experienced consumer marketer with a strong understanding of product marketing within a larger multi-vertical brand
• Strong email marketing capabilities with experience in nurture campaigns and transactional and marketing communications
• Ability to create and execute multiple custom campaigns on a partner-specific level
• Strong content writer with a proficient sense of marketing design to oversee design process for marketing materials
• Effective communication skills to manage relationships with partners and cross-functionally
• Demonstrated attention to detail to oversee marketing-compliance review process
• Strong project management skills with the ability to facilitate meetings, present marketing campaigns to partners, and adapt to a fast-paced deadline-driven environment

Nice to Have

• Travel industry experience, retail industry experience, and/or financial marketing experience
• Familiarity with Jira, Figma, Braze, Qualtrics, Tableau
• Knowledge of paid media

What We Offer You

• Competitive salary and stock option plan
• 100% paid coverage of medical, dental and vision insurance
• Flexible PTO
• Competitive 401(k) and RRSP program
• Opportunities for professional growth and development
• Paid parental leave
• Health & wellness initiatives

The compensation range of this position is USD $135,000 - $170,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.

For California residents: Upgrade's California Notice at Collection and Privacy Policy describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Upgrade does not accept unsolicited resumes from staffing agencies, search firms, or any third parties. Any resume submitted to any employee of Upgrade without a prior written agreement in place will be considered the property of Upgrade, and Upgrade will not be obligated to pay any referral or placement fee. Agencies must obtain advance written approval from Upgrade's Talent Acquisition department to submit resumes and only in conjunction with a valid, fully executed agreement.