Marketing Analyst - Associate (campaign Automation) - Hybrid

Marketing Analyst – Associate

Are you curious, data-driven, and excited by the idea of turning insights into action? As a Marketing Analyst – Associate on our Marketing Automation team, you'll help shape the way UPMC Health Plan connects with members through personalized, data-informed campaigns across email, SMS, push notifications, and direct mail.

In this role, you'll collaborate with campaign managers, digital channel experts, and cross-functional teams to design and execute automated campaigns that support both marketing and operational goals. You'll work hands-on in Salesforce Marketing Cloud, using SQL and Excel daily to analyze data, build solutions, and uncover insights that drive smarter decisions.

This is a hybrid position, with weekly office attendance required based on business needs—giving you the flexibility to work remotely while staying connected with your team and the tools that power our campaigns.

What You'll Be Doing

• Build, audit, and maintain automated campaign solutions in Salesforce Marketing Cloud.
• Analyze marketing campaign data to identify trends, gaps, and opportunities—then translate those insights into clear, actionable recommendations.
• Collaborate with internal stakeholders to define campaign objectives and present findings in a way that's easy to understand and impactful.
• Provide deeper context to survey results by supplementing with additional data and storytelling.
• Create reports and presentations that highlight campaign performance and research outcomes.
• Maintain project plans and model business requirements for new systems or enhancements.
• Ensure all work meets high standards for accuracy and quality—100% error-free is expected.
• Support other departments during periods of high volume or backlogs.
• Participate in team meetings, share ideas, and contribute to a collaborative, client-focused culture.

Qualifications:

• B.A. degree or equivalent work experience.
• 1 year of related experience required.
• Competency with MS Excel Office.
• Organizational, interpersonal, and critical thinking abilities; demonstrable knowledge of SQL or other programming language(s).
• Knowledge of insurance and/or health care industries preferred.
• Licensure, Certifications, and Clearances: UPMC is an Equal Opportunity Employer/Disability/Veteran