Senior Analyst, Growth Marketing Campaigns

Senior Analyst, Growth Marketing

Discover your next opportunity and grow in new ways with our dynamic culture that supports personal and professional development every day. Join a team that values collaboration, innovation, and passion for building the future. At UPS, we seek individuals with the drive and skills to create meaningful impact—whether leading yourself, a team, or larger initiatives. Future You starts here.

This key position within the Growth Marketing team is responsible for supporting the digital go-to-market (GTM) strategy and customer segmentation. The role focuses on audience targeting, measurement, governance, data analysis and strategic optimizations, while collaborating with cross-functional teams to execute and optimize digital campaigns. The role is critical in analyzing and interpreting complex marketing datasets to deliver actional insights that optimize strategies and performance. The Senior Analyst will help design and implement marketing analytics models and design measurement plans for digital campaigns.

This role requires a data-driven analyst who thrives in a fast-paced, agile environment. We're seeking someone ready to power growth and take our campaigns to the next level. If you excel in innovative thinking, collaboration, and data-driven marketing, this is the role for you!

Key Responsibilities

• Campaign Strategy: Contribute to digital campaign strategies across email, account-based marketing, paid search, advertising and other channels. Collaborate with execution-focused teams for campaign delivery, measurement, and refinement.
• Audience Segmentation: Contribute to the planning and execution of campaigns aligned with GTM archetypes (sales- and non-sales-aligned), leveraging UPS data for effective segmentation and messaging.
• Campaign Innovation: Identify, conceive, and test new campaign ideas based on campaign and audience data to drive revenue growth, retention, and reduced customer churn across digital channels.
• Program Evolution: Utilize innovative thinking, data and insights to improve digital marketing programs that encourage cross-sell/upsell opportunities while enhancing brand consideration.
• Technical and Platform Ownership: Manages technical implementation of a suite of tools and platforms to enhance performance measurement and strategic decision-making
• Measurement Collaboration: Partner with distribution teams to implement advanced campaign performance metrics and reporting tools; reports on campaign health on a regular basis, including lead generation and campaign metrics. Owns the data pipeline, experimentation roadmap, content governance and ROI storytelling.
• Strategic Influence: Impact business processes, campaign priorities, and success metrics while managing multiple projects of moderate to high complexity.
• Collaboration: Work closely with Growth Marketing leadership, channel owners, agency partners, and cross-functional business stakeholders.

Ideal Candidate Profile

• Strategic and Executional Balance: Combines strategic thinking with hands-on measurement and analysis
• Data-Driven Decision Making: Understands end-to-end digital marketing in order to drive data-driven optimization recommendations and strategies
• Communication Skills: Communicates effectively and persuasively with internal and external stakeholders, presenting complex ideas in a clear and engaging manner.

Additional Skills and Knowledge

• Solid understanding of broad UPS business strategies and customer needs (internal candidates).
• Experience working directly with UPS data in CDP and other platforms (internal candidates).
• Experience with analytics platforms (such as Adobe Analytics) and SEO/AEO/GEO research platforms to support program measurement and optimization.
• Familiarity with next-gen content optimization for AEO/GEO.
• Strong writing, editing and presentation skills.
• Experience managing agency relationships, engaging with leadership at various levels and strong interpersonal skills.
• A comprehensive understanding of content lifecycles and effective campaign structures.
• Proven ability to conceptualize creative solutions and engage diverse audiences.

Qualifications

Required

• Proficient in SQL; Python is a plus.
• Experience with AI platforms (modeling, insights, and workflow)
• Extensive experience working with complex data sets.
• Strong knowledge of digital marketing strategies, technology and platforms.
• Bachelor's degree or international equivalent.

Preferred

• Master's degree.
• Experience with campaign data, customer segmentation, and advanced marketing strategies.

Job Grade: 20G

Last day to Apply Internally: 4/23/26 @ 11:59pm EST

Employer will not sponsor a visa for this position. Must be currently in the same geographic location as the job or willing to relocate yourself.

Employee Type: Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria: Employer will sponsor visas for specific positions. UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.