Performance Marketing Manager

Performance Marketing Manager

We are a leader in mobile technology, providing innovative solutions to 1.2 billion consumers. In an ever-increasing digital world, we help businesses grow their digital reach & toolkits to optimize user experience, increase engagement, attract new customers, and boost their revenues. Think of performance marketing but on steroids as our top-notch marketeers and engineers build digital journeys through an omnichannel marketing approach like no other. Currently, we work with the biggest names in Telco, Insurance, Education, FMCGs, and Retail in over 45 countries in Latin America, Africa, the Middle East, and South-East Asia.

We are looking for a Performance Marketing Manager to work closely with our teams and drive the performance of our innovative products to optimize the campaigns towards revenue and success. The role will report directly to the Performance Marketing Director.

As a Performance Marketing Manager, you will be responsible for designing, planning, testing, and delivering marketing campaigns, while you will define the strategy of each campaign, deep dive into data, and come up with conclusions and propositions. Your work will ultimately allow Upstream to positively impact millions of consumers around the world.

Key Accountabilities

• Manage a portfolio of accounts, ensuring that all campaigns are delivered effectively to deadline and against business objectives.
• Define the strategy of the campaigns and lead the acquisitions process towards campaign efficiency.
• Design and execute multi-channel campaigns and acquisition process.
• Optimization of channels, engagement, and monetization KPIs.
• Ongoing optimization via segmentation and user experience.
• Create reports for new channels & flows.
• Provide forecasts, reports, and analysis with conclusions and propositions.
• Keep detailed documentation and create case studies.
• Work with the wider internal team towards achieving annual revenue and targets.