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Marketing Campaigns Manager Senior

Manage end-to-end delivery of multi-channel marketing campaigns for USAA's brand initiatives
San Antonio, Texas, United States
Senior
$93,770 – 179,240 USD / year
yesterday
USAA

USAA

A financial services group offering insurance, banking, investment, and retirement products to military members, veterans, and their families.

Marketing Campaigns Manager Senior

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service, and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty, and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Marketing Campaigns Manager Senior function is part of the Campaign Delivery unit within USAA's Brand Marketing organization and is a critical part of the In-House Creative Agency. The role demands experience collaborating and developing partnerships with various internal and external resources to develop and deliver marketing campaign communications for one or more of the following: go-to-market plans, integrated tactical plans, project plans, milestone schedules, and/or creative strategy.

This role involves steady and consistent integration across campaign delivery, brand marketing, creative, strategy, research, sponsorships, media, analytics, and internal and external partners. They are the principal campaign delivery manager on any program or project and ensure timely delivery of campaign tactics/channels including TV, video, social, digital, direct mail, email, print, radio, and other sponsorships/events/on-base marketing materials. Daily tasks include project scenario planning, timeline management, project negotiation, process activation, management and facilitation, request acceptance and sharing, team capacity management & prioritization, documentation and facilitation of cross-team communication, file management, meeting management, and overall campaign management and integration across all partners.

We offer a flexible work environment that requires an individual to be in the office four days per week. This position will be based in the San Antonio, TX office. Relocation assistance is not available for this position.

What you'll do:

  • Develops and oversees overall project management of multiple, complex marketing campaigns and plans.
  • Effectively directs in-house Agency to ensure alignment with goals and prioritization.
  • Coordinates and gains alignment with peers, enterprise partners, and senior management.
  • Responsible for communication of program, project, and/or campaign through various reports/tools as required.
  • Serves as a primary resource to team members on escalated matters of an unusual nature.
  • Applies advanced knowledge of marketing/advertising principles.
  • Applies an advanced understanding of resource tools to assess performance against marketing objectives.
  • Begins to identify opportunities for review.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

  • Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
  • 6 or more years of experience in a marketing, sales, advertising, and/or communications function, to include at least 3 years experience in one or more of the following areas: direct response, sponsorships/events marketing, advertising, sales, digital, or overall campaign management. Advanced knowledge of marketing industry and practices.
  • Experience influencing business decisions, facilitating and/or participating in cross-functional teams, motivating and collaborating with key stakeholders, and implementing change management.

What sets you apart:

  • Background in Advertising account service management or in-house brand marketing
  • Exceptional attention to detail, organization, and multi-tasking skills
  • Exceptional self-motivation and self-starter mindset with a strong sense of urgency
  • Strong problem-solving skills
  • Demonstrated strong written and verbal communication skills
  • Ability to interface effectively with a variety of people to establish productive, ongoing relationships
  • Proficiency with MS Office and/or Project management tools like Workfront; specifically, able to create recaps, PPT decks, timelines, forms, tables, charts, and formulas
  • US military experience through military service or a military spouse/domestic partner

Compensation range: The salary range for this position is: $93,770 - $179,240.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.) now or in the future.

USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental, and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assist employees with their professional goals.

Applications for this position are accepted on an ongoing basis. This posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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Marketing Campaigns Manager Senior
San Antonio, Texas, United States
$93,770 – 179,240 USD / year
Marketing
About USAA
A financial services group offering insurance, banking, investment, and retirement products to military members, veterans, and their families.