Account Based Marketing Manager (hybrid)

Account Based Marketing Manager

Location: Framingham, Massachusetts

Job Type: Contract

Compensation Range: $30 - 35 per hour

The Account Based Marketing Manager plays a pivotal role in supporting our front-line sellers. Through partnerships and a strong understanding of our customers, this person will deliver marketing initiatives and materials that support the sales team in winning accounts and expanding on opportunities within existing accounts. Through personalized marketing campaigns and materials, they will build awareness, drive penetration, and account engagement.

Responsibilities:

• Drive ABM strategy and customization for large accounts across verticals.
• Identify the most effective marketing materials, channels, and messaging for key accounts.
• Leverage templates to create custom materials for sellers to use for new account implementations, driving compliance, sharing new capabilities, etc.
• Identify and create new collateral based on seller needs.
• Educate the sales team on new and existing marketing activities being performed.
• Develop strategies with the sales team to optimize engagement within high-value accounts.
• Develop process and guidelines on how Marketing supports seller requests.
• Partner across Vertical and Category Marketing to ensure messages are accurate and on point.
• Ensure marketing materials remain current and are easily accessible to sellers through digital sales tools.

Qualifications:

• Bachelor's Degree plus 5+ years ABM experience.
• Demonstrated track record in crafting compelling positioning and marketing content.
• Innovative, results-oriented, strong customer-centric outlook.
• Strong communication and interpersonal skills.
• Team-orientation, with an affinity for influencing and working across functions in a dynamic often-changing environment.
• Proactive, self-directed individual with proven ability to manage multiple projects, balancing strategy with day-to-day execution.
• Ability to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly.
• Keen analytical and quantitative skills, ability to use metrics to back up assumptions and develop business cases.
• Excellent written and oral communication skills.

Skills:

• Account Based Marketing
• Marketing Strategy
• Cross-functional relationships

JOBID: 1099521

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.