Assoc Mgr Marketing

Associate Manager Marketing

The primary purpose of this position is to manage brand strategy for Puerto Rico and Export countries, by monitoring performance (sell in/P&L and sell out); set a portfolio strategy/management and communication/activation for the Hershey portfolio of "Young Brands" (including Ice Breakers, Jolly Ranchers, Reese's, Kisses...). Lead the brand plan execution, assuring synergies and alignment with the trade marketing and sales team. Establish a portfolio/pipeline strategy for a sustainable growth. Support the marketing manager with the necessary analysis of the "Young Brands": Ice Breakers, Jolly Ranchers, Reese's in LATAM. Help boost the communication plan with investment synergy, to strengthen brand awareness and market share leadership thru massive and relevant omni-channel presence (digital, e-commerce, DIY and in-store). Drive the marketing agenda, leading the PR and Exports commercial team with strong matrix-stakeholder management.

Key responsibilities: Implement the action plans within the cross-functional team by assuring launch dates across the new latam markets. Propel full alignment with the commercial team across markets, assuring superior execution. Implementation of the strategy, which includes support in the core portfolio definition per market, integrated commercial plan, product renovation, packaging and re-packaging, local communication, promotions. Ensure trade marketing executes according to plan. Lead the multiple-markets brand activation plan to make the defined strategy happen and reach the committed key performance indicators. Perform the necessary analyzes to support the IBM cycle. Assure regional brand strategy alignment and justify differences for local needs when needed. Manage advertising and digital media agencies processes: Briefings, Weekly Status Meetings, Post Buys, New Proposal Evaluation, Feedback, Campaign reviews, etc. Run C/ARB process for the LATAM (except Brazil) advertising strategy in a timely fashion to avoid execution delay. Connect with Brand Manager team from US & Brazil to align strategy, insights and campaigns for Young Brands. Billing Process aligned with DME Champion.

Main Duties: Support with analysis to the IBM process: demand review, portfolio review and monthly business review. Closely track execution: sell in, sell thru, sell out and market share dynamics. Prepare monthly score-carding to report project status and execution results. Monitor performance and share critical results, risks and opportunities. Implement strategic omni-channel multi-markets brand planning for Hershey "Young Brands". Interact with insights & innovation to understand current and future initiatives that can impact the HSY activation program execution. Interact with PLC to understand timelines, risk and impact assessments. Manage advertising and digital media agencies processes: Weekly Status Meetings, Post Buys, New Proposal Evaluation, to fully integrate the HSY brand voice across multiple-markets and the omni-channel. Promote DME synergies across markets. Run C/ARB process for the LATAM (except Brazil) Young Brands advertising strategy in a timely fashion to avoid execution delay. Connect with Brand Manager team from US & Brazil to align strategy, insights and campaigns for Young Brands. Collaborate in the Billing Process. Interact with different markets within LATAM to identify opportunities and ensure successful execution. Identify, implement continuous improvements for processes propelling sinergies across markets. Self-drive Problem solving Strong networking and relationship building skills; energetic, motivated, outgoing, competitive and embraces the brand Ability to take direction well and contribute insights and knowledge gained in the field -- your opinion and experience matters Must have a strong understanding and knowledge of all social media platforms Multi-tasker who creatively and effectively solves problems Must be fluent in Spanish and English Education: Bachelors Degree in Marketing/Business. Experience: 5-7 years of experience in Brand Building, Marketing or Trade Marketing. Having worked with projects, implementing a communication plan and a go to market plan. Ideal to have worked in a consumer goods company.