Assoc. VP, Marketing Technology & Analytics

Associate Vice President, Marketing Technology And Analytics

The Associate Vice President (AVP) of Marketing Technology and Analytics provides strategic leadership and operational oversight for marketing data, technology platforms, and enterprise analytics across the University of Miami, including the academic enterprise, UHealth, and Athletics. This role is responsible for ensuring that marketing technology investments deliver measurable outcomes, that data and insights guide decision-making, and that the institution remains at the forefront of digital innovation.

The AVP oversees enterprise CRM, content management systems, marketing automation, SEO/SEM, asset management, personalization tools, and all research and analytics functions supporting marketing, communications, and branding. This leader advances the University's reputation, enrollment, patient volume, and fan engagement through technology-enabled, insight-driven strategies.

Key Responsibilities:

• Marketing Technology Strategy & Governance
• Develop and execute the enterprise marketing technology roadmap, aligning platforms such as CRM, CMS, AI, marketing automation, and analytics tools to institutional priorities.
• Ensure system integration across platforms (enrollment, clinical, and athletics) to enable a single view of audiences and lifecycle engagement.
• Establish governance for technology adoption, data standards, and system utilization across marketing teams.
• Research, Insights, and Analytics
• Lead all research and analytics functions, including brand health, audience insights, campaign performance, SEO/SEM, and competitive intelligence.
• Develop enterprise-wide analytics dashboards and reporting to track KPIs, ROI, and engagement.
• Translate insights into actionable strategies that strengthen enrollment growth, patient acquisition, brand reputation, and athletics engagement.
• Foster a culture of continuous improvement through data-driven decision-making.
• Digital Optimization
• Direct enterprise SEO/SEM strategy to maximize visibility and performance across digital platforms.
• Advance personalization, A/B testing, and optimization strategies to deepen engagement.
• Oversee measurement frameworks for web, social, and digital channels, ensuring alignment with institutional KPIs.
• Implement AI-driven approaches to improve efficiency, automate processes, and optimize marketing performance.
• Cross-Enterprise Integration
• Partner with enrollment management, clinical operations, and athletics to ensure marketing technology and analytics solutions meet institutional needs.
• Collaborate with IT leadership to ensure security, compliance, and interoperability of marketing technologies.
• Serve as the senior-most authority and advocate for marketing technology and analytics at the leadership table.
• Team Leadership and Culture
• Foster a culture of innovation, accountability, and service excellence.
• Invest in professional growth and ensure teams stay ahead of digital trends and emerging tools.

Qualifications:

Education

Bachelor's degree in marketing, business, analytics, computer science, or related field required.

Master's degree preferred.

Experience

10+ years of progressive leadership in marketing technology, analytics, or digital strategy within higher education, academic health care, or similarly complex organizations.

Demonstrated success deploying enterprise systems such as Salesforce, Tableau, Sitecore, Google Analytics, Adobe, or equivalent.

Proven experience leading large, cross-functional teams and managing multimillion-dollar technology portfolios.

Proven experience managing SEO strategy across complex organizations with multiple digital properties.

Track record of using insights and data-driven strategies to influence institutional outcomes.

Skills and Attributes

Deep expertise in CRM, CMS, SEO, analytics, and marketing automation.

Exceptional analytical, strategic, and problem-solving abilities.

Strong executive communication skills with the ability to translate technical concepts into business impact.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law.