Associate Director, Alumni Relations Marketing
USA Jobs
Officer Of Administration
Position Summary: Reporting directly to the Director of Development and Alumni Relations Marketing, and working closely with the staff of Columbia College Development and Alumni Relations (CCDAR), the Associate Director designs, coordinates, and executes broad-based communications, marketing materials, and events collateral for CCDAR. The Associate Director will be the primary project lead for all Alumni Relations marketing as an expert in marketing, design, and program management who can lead projects from concept to execution.
Responsibilities: Creates and deploys email marketing assets using Salesforce Marketing Cloud and Adobe Photoshop, Illustrator, and InDesign. Assists in Salesforce Marketing Cloud email management, including uploading send lists, scheduling and sending emails, and tracking email send information. Develops print and digital assets, including programs, invitations, newsletters, brochures, signage, and a variety of digital assets for email, web, and social media. Works with the Director, and in partnership with other team members, on large-scale events, including the design and execution of event creative. Excellent project management of complex and multi-layered events and programs is a must. Manages the general maintenance of the alumni and development websites and edits content. Advises colleagues on marketing decisions and enhances the performance of alumni marketing by staying up to date on industry best practices, marketing trends, and new technologies. Works with outside vendors, including strategic sourcing and cost management for purchases, designing materials, managing deliveries, and processing invoices. Edits and occasionally writes marketing copy - deploying excellent writing skills and adhering to the Columbia style and brand guidelines. Performs other related duties as required.