Associate Director, HCP Marketing - Rare Franchise

Associate Director HCP Marketing

Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson's disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer's disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we're here to be their difference.

This position is based in Princeton, NJ. Acadia's hybrid model requires this role to work in our office three days per week on average.

Position Summary

The Associate Director HCP Marketing role at Acadia requires a passionate, analytical, and collaborative individual who will lead the company's promotional campaigns and educational activities across various HCPs managing care for people living with Rett. This role will provide strategic and tactical oversight in the development and deployment of our HCP facing unbranded and branded marketing initiatives. This individual will build highly collaborative working relationships with the broader marketing team and other cross-functional stakeholders across commercial, medical, and operations. Externally, the Associate Director will work closely with the AOR and other various partners to successfully lead strategy and tactical plan execution. This role reports directly to Executive Director, HCP Marketing.

Primary Responsibilities

• HCP Marketing Strategy - Lead development and implementation of HCP-focused marketing plans for Daybue.
• Lead unbranded disease education initiatives to increase awareness and understanding of Rett Syndrome among HCPs.
• Develop compelling messaging and resources to support clinical decision-making.
• Translate insights into actionable strategies that influence prescribing behavior and treatment adoption.
• Market Shaping & Competitive Planning - Design and execute market shaping strategies to prepare the ecosystem for current and future therapies.
• Monitor competitive landscape and lead competitive planning efforts to ensure differentiation and readiness.
• Insights Generation & Market Research - Act as the marketing point of contact for market research initiatives.
• Partner with insights and analytics teams to identify trends, unmet needs, and opportunities.
• Leverage data to inform strategic decisions and optimize marketing tactics.
• Cross-Functional Collaboration - Work closely with other marketing team members, including RML leads and Consumer Marketing to ensure alignment and synergy across initiatives.
• Collaborate with Medical Affairs, Market Access, and Sales to deliver integrated HCP engagement strategies.
• Support development and training of field tools and resources to enable effective HCP interactions.
• Tactical Execution - Manage agency partners and vendors to deliver high-quality marketing assets and campaigns.
• Collaborate closely with MLR team for approval for marketing strategies and tactics through the MLR process.
• Track performance metrics and adjust strategies to maximize impact.
• Develop and deliver presentations as needed to commercial management and other internal stakeholders.
• Lead Annual Budget and tracking for HCP marketing

Education/Experience/Skills

Bachelor's degree in marketing, health care, life science; Master's degree preferred. Minimum of 8 years of progressively responsible experience in pharmaceutical or biotech Marketing. 3 years in a product manager role strongly desired. Must possess: Rare Disease experience highly desirable, with requirement of understanding of specialty therapeutics addressing signif