Associate Marketing Automation Manager

Marketing Automation Manager

Exact Sciences is seeking a detail-oriented and driven marketing automation professional to join our Customer Engagement & Web Experience team. This team supports Marketing, Customer Experience (CX), and business partners across the organization by executing omnichannel campaigns that engage customers and support improved health outcomes. As a Marketing Automation Manager, you will work hands-on within our Customer Engagement Platform, Braze, to build and launch campaign assets, configure segments, and implement journey logic based on predefined strategies. You will collaborate with cross-functional teams to support the delivery of lifecycle campaigns across email, SMS, and other channels. This role offers the opportunity to contribute directly to patient and provider engagement, helping ensure timely, relevant communications that drive action. Ideal candidates are curious, eager to grow their marketing technology skills, and committed to delivering impactful, well-executed campaign experiences that support our mission to help eradicate cancer.

Essential duties include, but are not limited to, the following:

• Execute one-off campaigns and recurring journey automations using the company’s Customer Engagement Platform (e.g., Braze), applying predefined logic and templates.
• Collaborate with cross-functional teams including marketing, CX, design, IT, and other technical teams to create integrated campaigns and ensure platform integration.
• Oversee omnichannel journeys across email, SMS, outbound phone, direct mail, web, and paid media activations, including both transactional and marketing communications.
• Execute audience segmentation strategies using segmentation tools and filters to deliver more meaningful and relevant customer experiences.
• Implement journey automation strategies to increase lead generation, drive acquisition, and build customer lifetime value across the lifecycle.
• Collaborate with business stakeholders to design and execute A/B and multivariate testing strategies, contributing to campaign innovation.