Brand And Product Marketing Specialist

Brand & Product Marketing Specialist

Location: Hybrid Work Model Reporting to Vienna, VA

Pay Rate: Open to Both C2C and W2 options

Position Type: Contract

We are seeking a skilled marketing professional to join our client's team as a Brand & Product Marketing Strategist II. This contract role will be responsible for managing projects and campaigns in close partnership with internal teammates and cross-functional partners. The ideal candidate will be a collaborative, results-driven marketer with experience leading integrated campaigns and supporting business goals.

Key Responsibilities:

Serve as a marketing campaign manager, partnering with team members to deliver holistic marketing campaigns from strategy development through execution.

Collaborate with business stakeholders, marketing leaders, and cross-functional partners to identify opportunities that drive product adoption, engagement, retention, and referral behavior across paid, owned, and earned channels.

Support the development of campaign briefs and for a range of marketing campaigns and channels (email, push, in-app messaging, paid media, etc.).

Assist in executing the product marketing roadmap, including campaign testing and optimization.

Participate in marketing scrum teams, helping prioritize backlogs and align campaign execution with business unit goals.

Ensure marketing deliverables meet defined standards and acceptance criteria via Agile ways of working, coordinating with appropriate stakeholders.

Support business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals.

Maintain knowledge of the brand, products, services, and competitive trends to inform campaign strategy and execution.

Evaluate and report on campaign performance, test results, and data insights to stakeholders.

Deliver effective communications and presentations to departmental and executive management.

Collaborate with agency partners and internal teams to ensure integrated strategies and campaigns are executed and optimized.

Manage key stakeholder expectations and contribute to ad hoc initiatives as needed.

Qualifications:

Experience leading brand, product, and/or marketing campaigns, including strategy, execution, and problem-solving.

Strong project management and client management skills, with experience working on cross-functional teams.

Ability to develop and execute go-to-market plans that drive business results.

Excellent organizational, planning, and time management skills; ability to multi-task and adapt quickly.

Strong analytical skills; able to synthesize results and present recommendations.

Working knowledge of marketing and financial industry trends, products, and services.

Proficiency with PCs and collaboration/product management tools.

Effective verbal, written, and interpersonal communication skills.

Bachelor's Degree in Marketing, Strategy, Business, Finance, or related field, or equivalent experience.

Product Owner Certification or equivalent experience is a plus.

Familiarity with client products, services, and organizational objectives is preferred but not required.

Familiarity with Marketing campaign development and management in a highly-regulated industry, including collaborating with compliance, fair lending, general counsel is preferred but not required.

Additional Details:

The contractor will work closely with existing team members to ensure continuity and successful delivery of marketing projects and campaigns.

Mentorship of junior team members is not required but collaboration and knowledge sharing are encouraged.