Business Marketing Workflow Automation Lead

Business Marketing Workflow Automation Lead

The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. Within BMG, the Global Marketing Delivery team builds and launches growth marketing campaigns, and is responsible for driving AI-led marketing automation. We are seeking a Business Marketing Workflow Automation Lead to design, deploy, and drive adoption of AI-native workflows that transform how growth campaigns are planned, launched, and executed. This leader will act as an internal leader of AI-led growth execution, working with marketing, product, data, and engineering teams to create durable and reusable capabilities embedded in Meta's products and tools.

Responsibilities:

Partner with leaders and practitioners across growth, marketing, product, analytics, and engineering to identify the highest impact AI use cases

Reimagine how campaigns are planned, launched, tested, and optimized using AI tools and agents

Pilot, deploy, and scale AI-native growth marketing workflows and agent systems that can materially reduce campaign setup and launch time

Establish best practices and standards for AI growth execution, such as quality rubrics and QA processes to ensure high-quality output

Support build vs. buy decisions for generative AI and agentic capabilities by trading off feature depth, time, privacy, and cost relative to growth marketing execution goals

Define the measurement framework for AI-driven growth execution, such as velocity, quality, adoption, and downstream business impact including ROI, user growth, and revenue lift

Act as a strategic advisor to Directors and VPs on AI adoption in growth and marketing

Represent growth execution perspectives in AI platform discussions across Meta

Stay current on generative AI and martech innovations to quickly assess opportunities to pilot new tools and integrate them into workflows

Minimum Qualifications:

10+ years in marketing roles, with direct experience using and deploying AI tools

Preferred Qualifications:

Hands-on experience applying AI to real-world marketing problems

Influence without authority in complex orgs

Experience partnering with engineering to scope, build and deploy solutions

Experience working with highly ambiguous problems and starting from zero

Public Compensation:

$182,000/year to $252,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.