Channel Marketing Manager - Retail

Channel Marketing Manager

The Channel Marketing Manager will lead the development of all aspects of marketing connected with retail business, focusing on driving sales growth and margin enhancement. This role works effectively cross functionally with product marketing, brand marketing, finance, supply chain, and customer teams to develop strategic business plans, annual marketing plans, product launch plans, promotional strategies, pricing strategy, marketing content, internal and customer presentations and category management analysis to drive financial performance per established budgets. The Channel Marketing Manager also builds a strong knowledge of the marketplace, competitive landscape, and industry trends and leverages this expertise in building successful plans. This role is the key liaison and "quarterback" across the sales team and internal functions that ensures a cohesive customer plan.

Key Responsibilities

Business & Marketing Planning

Create strategies and associated tactics on an annual basis to drive business performance. These plans are centered on marketplace and competitive dynamics and allow the Channel Marketing Manager to take a holistic view in building a comprehensive and creative plan of attack.

Evaluate data such as revenue, margin, POS, inventory positions, and turns to inform strategic recommendations.

Build knowledge of the competitive marketplace and industry to determine pricing approaches that optimize sell-through, fulfill retailer objectives, and improve company financial performance.

Contributes to financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, CDRM, and P&L performance.

Financial Goal Achievement

Stay focused on budgeted revenue and profitability targets and develop plans to adjust as needed as the year progresses.

This individual should be a proactive and solution-oriented thinker that can establish plans around obstacles presented.

Strong financial acumen including solid P&L experience.

Commercial Launch Planning & Execution

Build winning plans that leverage new product launches to grow and take market share.

Working closely with product and brand marketing, the Channel Marketing Manager identifies the best ways to capitalize on new products while building plans, materials, and assets for the customer base.

Promotional Campaign Creation & Implementation

Develop a promotional calendar that puts resources to best use positioning products for success at key times of the year. All promotions should be well thought out and supporting the overall brand and customer strategies.

Assume the project management role through the development and maintenance of complete and accurate project plans.

Utilize performance metrics and analytics to gauge program effectiveness and adjust future proposals.

Customer Presentation Authorship (i.e. Line Reviews, Sales Meetings, JBP, QBR)

Assemble content from across business functions in clear, well-developed, professional, visually appealing presentations that can influence decision makers.

Required Education & Experience:

5+ years of channel/trade marketing experience, ideally working with large retail customers. Relevant experience in product marketing, brand marketing, and/or national account sales roles will also be considered.

Solid MS Office skills including Excel, Word and PowerPoint

Up to 25% North American Travel

Analytical mindset with experience using tools like Google Analytics, Excel, and BI dashboards

Excellent project management and cross-functional collaboration skills

We Value:

Experience with retail media networks (e.g., True Value or Ace Hardware)

Strong creative briefing skills

Passion for consumer behavior and digital innovation

Resideo Technologies has announced its intention to spin off ADI Global Distribution and establish it as a separate, publicly traded company. Under this plan, ADI will continue its role as a leading global wholesale distributor serving commercial and residential markets, while Resideo will retain its manufacturing and product-solutions business. Upon separation, both companies will operate independently to better serve their respective markets and customers. The spin-off is currently targeted for completion in the second half of 2026, subject to customary conditions.

Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry.

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.