College Marketing Representative LA

The Orchard Part-Time Employee

As a paid part-time employee of The Orchard, you'll be an advocate for artists that The Orchard distributes. You'll promote 5-10 artists per month, as well as one-off promotions as they arise, in your college town and on campus by implementing digital and in-person marketing strategies. You'll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. You'll be in charge of hosting listening events, organizing campus activations, and creating digital content for social media that directly supports The Orchard's artists. Your focus will be on new releases and tour support for artists covering a wide range of genres. You'll gain first hand music industry experience and be on the forefront of upcoming artists and new music.

Organically create awareness of The Orchard's artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews

Maintain a local social media presence that promotes the artists you'll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard's artists

Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus

Research appropriate apps, forums, and networks for the key 18-24yr old demographic for each artist

Research & attend local and campus events that will best facilitate the promotion of our artists

Attend our artists' shows to hand out promotional tools and get feedback from fans

Submit a detailed report on your marketing successes and initiatives for each campaign you run

You will gain real world music industry experience that will be a great addition to your resume

You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews

You'll have access to inside information that will improve your marketing outreach

You'll receive free ticket(s) into our artists' shows & possible meet and greet passes

You'll build valuable relationships within your local music industry + many more!

You are an Undergraduate Student currently enrolled in a 4 year university in Los Angeles with a minimum of 2 years left prior to graduation

You are able to manage your own hours and be accountable for the work assigned to you

You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing

You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, Twitter, Facebook

You have availability of 20 hours per week

You're well-written, well-spoken, a team player, and an excellent communicator

You have transportation methods and live within 30 minutes of Los Angeles

You have a flexible schedule for team conference calls and tour coverage