Coordinator, Integrated Marketing, Brand Solutions

Integrated Marketing Coordinator

WeAreParamount on a mission to unleash the power of content you in?

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet now all we’re missing is YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter both for our audiences and our employees and aim to leave a positive mark on culture.

Job Description

Looking for an experienced Integrated Marketing Coordinator to join a highly effective but nimble Brand Solutions team supporting Ad Sales functions for BET Networks. The BET Coordinator of Integrated Marketing is a dynamic and creative thinker who can conceptualize and execute custom marketing solutions for BET’s advertising partners. The Integrated Marketing Team (Brand Solutions) works closely with Ad Sales and internal teams (production, social, etc.) to produce best-in-class integrated marketing campaigns that infuse advertisers into BET’s on-air, digital, and social platforms.

Responsibilities

Create and maintain campaign execution materials including program decks, one sheets, meeting agendas, production schedules, client timelines, and scripts, amongst others

Main point of contact for collecting and organizing program assets, monitoring social media rollouts, and assisting on production shoots

Work closely with the production, digital, social, media planning and traffic teams to execute custom sponsorship elements

Collaborate with integrated marketing pitch counterparts to brainstorm concepts for a variety of brands in response to client RFPs and formally vet ideas through various internal teams

Actively participate in various meetings (Team, inter-departmental), as well as client meetings or presentations, as needed

Must be multifaceted and able to juggle multiple tasks to support the Brand Solutions managers and production team in order to successfully bring a campaign’s to life to support the Ad Sales team as a whole.

Flexibility with work hours, and overnight/weekend travel, as required for project activation.

Basic Qualifications

Bachelor’s Degree in communications, marketing, sales and/or equivalent experience

Minimum 1-2 years of experience required (strong internship experience considered)

Excellent communication, writing skills and customer service skills.

Additional Qualifications

Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment

Exceptional organizational and project management skills. Extremely detail oriented.

Understanding for how to apply marketing strategy to creative ideas and campaign activation across all platforms (linear, digital, mobile, social and event marketing)

Understanding of community management and fan engagement on social platforms and experience writing social copy with a platform intentional approach

Awareness of linear and digital platforms and direction of our industry and BET business goals

About BET Media Group

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

Additional Information

Hiring Salary Range: $50,000.00 - 60,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

What We Offer:

Attractive compensation and comprehensive benefits packages. Generous paid time off.

An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.

Opportunities for both on-site and virtual engagement events.

Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access our website as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.