CRM Marketing Administrator

Crm Marketing Administrator

Title: CRM Marketing Administrator

VP Area: Information Technology Services

Department: ITS Administration

Work Schedule: Fixed daytime hours Monday-Friday

Telework Availability: Hybrid Available

FLSA Status: Non-Exempt

Employee Classification: Regular full-time (staff 30+ hours)

Hours per week: 40

Months per year: 12

Job Purpose:

Elevate your career as the CRM Marketing Administrator at Gonzaga University, where creativity meets impact! As a pivotal member of our central marketing & communications department, you'll spearhead initiatives to propel the university's brand identity forward, drive fundraising efforts, and boost enrollment numbers. Joining our dynamic creative team, you'll collaborate with a diverse array of talent including graphic designers, writers, project managers, photographers, and videographers, innovating and strategizing in a thrilling, fast-paced environment. You'll be the driving force behind strategic and imaginative solutions that resonate with our audience and propel our university's mission forward. Through your commitment to excellence in the configuration, maintenance, and support of our Salesforce Marketing Cloud platform, you'll serve as a key pillar of support for our university partners. This includes managing user accounts, creating and scheduling email campaigns, providing post-campaign reports, setting up user journey workflows, and providing training and technical support to users. Your knack for creative problem-solving and unwavering client service will set the standard for excellence, ensuring that every project exceeds expectations. The ideal candidate will have a strong background in marketing automation, email, and digital marketing, and a proven track record of success in implementing and managing CRM platforms such as Salesforce Marketing Cloud. At Gonzaga University, we're not just looking for a CRM Marketing Administrator ---we're seeking a visionary leader who thrives on pushing boundaries and leaving a lasting mark. If you're ready to unleash your creativity in an environment that values innovation, collaboration, and impact, then join us on our journey to inspire, educate, and transform lives. Let's create something extraordinary together at Gonzaga University.

Essential Functions:

60% - Email and Digital Marketing

Convert communication plans into comprehensive marketing automation workflows.

Create and schedule email campaigns, including design, testing, deployment, and post-campaign reports.

Document constituent communication journeys and mapping information flows.

Apply critical problem-solving to deliver custom communication solutions.

Implement development best practices across multiple communication mediums including email, SMS, digital assistants (e.g. chatbots), app push notifications, and emerging engagement methods.

Effectively leverage marketing technologies such as Journey Builder and Flow.

Utilize Marketing Cloud to manage data extensions, subscriber lists, and segmentation groups.

Manage the reporting, dashboards, and other analytics outputs for Marketing Cloud campaigns and capably conduct regular presentations of results to stakeholders.

Review and adapt communication plans to shifting trends and product evolution.

Work in a highly collaborative environment with professionals in creative/design, social media, content development, data management, analytics, web development, and other marketing-related fields.

Monitor and analyze campaign performance, and provide insights and