Digital Growth & Performance Marketing Manager

Digital Growth & Performance Marketing Manager

Renewal by Andersen - NY, NY

Drawing on the Andersen tradition of over 100 years of quality, innovation and craftsmanship, Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners. Our process begins with a free in-home consultation. We then custom-make beautiful, energy-efficient composite windows and professionally install them for optimal performance.

Job Summary:

We are seeking a dynamic digital marketing leader to accelerate brand growth across digital channels through strategic storytelling and data-driven decision making. This role, based out of the Company's NYC headquarters, is responsible for building a high-performance marketing ecosystem that blends creativity with analytics, translating customer insights into refined campaigns and compelling product positioning. The ideal candidate will ensure all digital touchpoints deliver consistent, measurable outcomes at scale while driving innovation and achieving impactful results in a fast-paced environment.

Duties and Responsibilities:

Paid Social & Digital Lead Generation

Lead strategy and execution across Meta and other paid platforms

Optimize campaigns toward cost per appointment and revenue

Scale winning campaigns and test new growth channels

Funnel Optimization & CRO

Own full-funnel performance from click to booked appointment

Lead A/B testing across landing pages, creative, offers, and messaging

Improve conversion rates through structured experimentation

CRM & Database Marketing

Develop segmentation and nurture strategies

Optimize remarketing and reactivation campaigns

Improve database monetization and lifecycle performance

Data & Analytics

Translate campaign performance into actionable growth insights

Build dashboards and track KPIs across the funnel

Use data to influence budget allocation and strategy

Growth Innovation

Test new creative formats, AI tools, and automation workflows

Identify scalable growth levers in a competitive DTC category

Qualifications:

Experience: 6+ years in digital marketing, with at least 3 years in a relevant agency environment, required.

Education: Bachelor's degree in marketing, Communications, or a related field.

Deep hands-on experience in Meta paid social

Proven track record improving conversion rates through A/B testing

Strong CRM and database marketing experience

Advanced analytical capability (GA4, ad platforms, dashboards)

Experience in DTC or lead generation business models

Compensation and Benefits:

$135,000-$150,000, based on experience.

Full insurance package, including medical, dental, vision, and life insurance.

401(K) with company match percentage.

Student loan repayment program and student tuition reimbursement program.

Employee perks discount program.

PTO, paid holidays, and floating holidays!

Schedule and Location:

In-office, Monday-Friday 9:00am-6:00pm

40 West 57th Street Suite 2010, New York, NY 10019

Work Environment & Physical Requirements

Work is performed primarily at a desk within a corporate office setting.

Prolonged periods of sitting, typing, and working at a computer are required.

Frequent use of standard office equipment such as computers, phones, and printers.

Occasional standing, walking, and light lifting (up to 15 lbs.) may be necessary.

Position requires the ability to communicate effectively in person, virtually, and in writing.

DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.