Digital Marketing Analyst

Digital Marketing Analyst

Hawkins Hawkins, Inc. is a formulator, manufacturer, blender, distributor, and sales agent for thousands of industrial chemicals and reagent grade laboratory chemicals sold to municipalities and businesses throughout the Central United States. Thousands across a variety of industries have depended on Hawkins for the chemical products they need since 1938.

The Digital Marketing Analyst will play a key role in designing, executing, and analyzing digital campaigns to drive lead generation and expand market share across Hawkins' target business segments. This position requires a balance of strategic planning and hands-on execution, with responsibilities spanning campaign management, content development, performance analysis, and collaboration with business segment leaders to deliver measurable marketing impact.

Duties and Responsibilities:

Campaign Analysis & Optimization:

• Evaluate the effectiveness of digital marketing campaigns, providing data-driven insights and recommendations for improvement.
• Refine lead collection and attribution processes across web and email channels to improve conversion tracking.

Collaboration & Business Alignment:

• Develop a strong understanding of Hawkins' business segments and their unique marketing needs.
• Partner with business leaders to support business initiatives and align campaigns with business goals.
• Present strategies, performance results, and recommendations to internal teams and senior leadership.

Creative Development & Execution:

• Work with business leaders to develop creative concepts and guide the production of digital assets, including email campaigns, web content, graphics, and video.
• Conceptualize and execute marketing campaigns across the customer lifecycle, ensuring consistent messaging across all channels.
• Manage content and updates for company websites, landing pages, and email nurture campaigns.

SEO, GEO & Digital Presence:

• Manage the SEO/GEO process to increase organic rankings for targeted keywords; continually refine keyword strategies with input from business leaders.
• Strengthen Hawkins' social media presence by supporting internal departments in leveraging appropriate social platforms.

Market Insights & Lead Generation:

• Gather customer and market insights to shape outreach strategies, increase conversions, and generate qualified leads.
• Manage and improve marketing contact lists to ensure accuracy and effectiveness of campaigns.
• Improve the lead collection and attribution process across web and email campaigns.

About You:

• Bachelor's degree in marketing, business, or related field
• Minimum of 3 years of experience developing and executing marketing campaigns
• Minimum of 2 years of experience of using digital marketing channels (content writing, email marketing, social media, etc.) to communicate product features & benefits
• Minimum of 2 years of experience with marketing automation and CRM tools (Dynamics, SalesForce, etc.)
• Minimum of 1 year of experience with campaign measurement using data analysis tools
• Strong project management, multitasking, and decision-making skills
• Excellent communication, reporting and analytical capabilities
• Proven critical thinking and creative problem-solving abilities

Preferred Background/Experience:

• Minimum 2 years of B2B marketing experience (with a primary focus on lead generation)
• Industry experience in Food & Beverage, Nutraceuticals, Pharmaceuticals, and/or Agriculture
• Deep knowledge of pay-per-click (PPC), generative engine optimization (GEO) and search engine optimization (SEO)
• Content Management System (CMS) experience, WordPress preferred
• Rudimentary understanding of HTML, CSS, Java

Physical Requirements:

• While performing the duties of this job, the employee is regularly required to talk or hear.
• The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
• The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Travel:

• Limited travel

Expected Compensation: $75,000-85,000 + 10% Bonus Eligibility

Hawkins offers eligible employees and their dependents comprehensive benefits, which includes medical, dental, vision, life insurance, LTD/STD and more. Other benefits for eligible employees include 401(k) match, Employee Stock Purchase program (ESPP), paid time off, and paid holidays.

All applications must be received online. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. Hawkins is a Drug Free workplace. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.