Digital Marketing Analyst

Digital Marketing Analyst

A client in the restaurant industry is looking for a Digital Marketing Analyst in Orlando, FL. The Digital Marketing Analyst is a vital contributor to the Digital Media and Organic Search team, responsible for crafting and implementing Integrated Search strategies-both Local and Organic. This role involves close collaboration with Digital Managers, Digital Properties, Brand Marketing, Information Technology, and external partners including Google, GBP, Yelp, Open Table, and various directories.

Acting as the organization's subject matter expert in SEO and Local Search, this individual leads and oversees the client's presence in Local Search and Directory platforms, promoting best practices across channels to ensure guests enjoy a seamless and impactful digital experience.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

Skills and Requirements

*Bachelor's in Marketing, Business or a related field

*1-2 years of experience in digital marketing strategies, specifically in Local Search Visibility and Organic Search

*Knowledge of current digital consumer trends

*Experience with SEO & Local Directories

Experience with HTML, CSS, JavaScript, React.js Experience with Google Business Profiles, Yext, SEMRush, Screaming Frog, Adobe Analytics, Google Webmaster Tools, Bing Webmaster Tools, Apple Business Connect, Local Falcon, Yelp, Open Table and Tripadvisor