Digital Marketing Analytics Manager - tagging

Digital Marketing Analytics Manager-Tagging

Publix is seeking an implementation-focused skillset to join our Digital Media Analytics team. This role will have a focus on media tagging at a strategic and tactical level. The candidate should be proficient with Google Tag Manager (GTM) and tagging/tracking technologies from major online advertising platforms. The role is responsible for the design & implementation of ad-tracking & marketing attribution "pixels", for Publix's websites & apps, ensuring these pixels function properly, and resolving errors if they occur. The candidate should have experience working as a bridge between business and technology teams, in order to translate business tracking needs into actionable and clear code-development requests.

Candidates that are well-qualified for this role will be intimately familiar with the operation and inner-workings of tools like Google Analytics, Google Tag Manager, Adobe Analytics or other industry leading web-analytics tools, have strong knowledge of key technologies that underpin modern websites (HTML, JavaScript, CSS) and also have a proven track-record implementing complex tracking technologies on DataLayer-driven websites.

Required Qualifications:

Bachelor's degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field two (2) years digital analytics experience implementing tag management and web analytics platforms knowledge of web and app measurement tools, best practices and implementation knowledge of tag management systems, best practices and implementation knowledge of analytics, web, e-commerce, and social media measurement technologies and trends knowledge of agile development process understanding of digital marketing measurement, media tracking, user experience (UX) analytics, best practices and analytical approaches knowledge of implementation of process change leadership & management skills program management skills persuasiveness, team player, detail- oriented excellent verbal, written and interpersonal communication skills basic knowledge of Microsoft Office 365 willingness to travel with overnight stays up to one week or longer willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed

Preferred Qualifications:

Master's degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field Four (4) years digital analytics experience implementing and operating tag management, web analytics and app analytics platforms