Digital Marketing Coordinator

Digital Communications Coordinator

DLA Piper is, at its core, bold, exceptional, collaborative, and supportive. Our people are the backbone, heart, and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let's see what we can achieve. Together.

As a key contributor within the Digital Communications Center of Excellence, and under the supervision of the Senior Manager, Digital Communications, the Digital Communications Coordinator works closely with internal stakeholders to support various digital marketing delivery activities throughout the Americas region. This position requires a highly organized self-starter with a variety of hands-on digital marketing skills, including, but not limited to, website publishing, social media publishing, email marketing, database management, analytics reporting, and ongoing process improvement. This individual collaborates with colleagues across various practices, sectors, marketing, business development, administrative, and executive teams to help achieve business objectives.

Location: This position can be based in our Atlanta, Baltimore, Boston, Chicago, Minneapolis, New York, Northern Virginia, Philadelphia, Short Hills, and Washington, D.C. office locations and offers a hybrid work schedule.

Responsibilities

Edit, update, and publish webpages on the firm website and microsites using the content management system

Build and publish new webpages using established templates and components within the content management system

Make basic enhancements to help fine-tune search relevance on the website

Help monitor the general info@dlapiper.com mailbox

Generate email marketing lists using the Firm CRM system, following best practices and standards

Build and disseminate external email campaigns using the Firm's email marketing platform, following best practices and standards

Construct and publish social media posts natively or using the Firm's social media marketing platform, following best practices and standards

Publish firm content within the employee advocacy tool

Resize or crop digital images using image-editing applications

Provide virtual event support as required

Perform QA on all new or updated webpages, email messages, and/or event sites to ensure all digital content adheres to Firm digital, brand, and accessibility standards

Review QA reports in Siteimprove to ensure website content quality

Provide marketing survey support using the Firm survey solution, as required

Pull basic data reports in Google Analytics

Track all projects and tasks within the Marketing Central tracking system and proactively share progress updates with stakeholders

Provide ad hoc project assistance to the Senior Manager, Digital Communications, as needed

Develop, maintain, and optimize documentation (workflows, processes, procedures, etc.)

Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders

Perform other duties as assigned

Desired Skills

B2B marketing agency experience, or equivalent, required; previous law firm experience is a plus

Experience with hands-on use of the Vuture email marketing platform and the InterAction CRM system is preferred

Basic HTML coding and Photoshop skills; hands-on experience using a content management system (Sitecore a plus)

Experience working within a social media marketing platform is a plus

Ability to work in virtual teams and collaborate online is essential

Strong attention to detail and the ability to work effectively in a fast-paced environment

Strong written and verbal English communication skills

Proficiency in Microsoft Office, Microsoft Teams, Microsoft SharePoint, or similar platforms

Experience with image-editing applications such as Photoshop required

Experience with Google Analytics or similar platforms is a plus

Minimum Education

High School Diploma or GED

Preferred Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Minimum Years of Experience

Two years of experience in a professional services firm or digital shared services role

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties

Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner

Provide timely, accurate, and quality work product

Successfully meet deadlines, expectations, and perform work duties as required

Foster positive work relationships

Comply with all firm policies and practices

Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed

Ability to work under pressure and manage competing demands in a fast-paced environment

Perform all other duties, tasks, or projects as assigned

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.

Physical Demands: Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Work Environment: The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm's discretion in the future.

Disclaimer: The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm's discretion at any time. This job description does not change the at-will nature of employment.

Application Process: Applicants must apply directly online instead of sending application materials via email. Accommodation Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com. Agency applications will not be considered. No immigration sponsorship is available for this position.