Digital Marketing Planner, Zappos

Digital Marketing Planner

Zappos Digital Marketing is looking for a Digital Marketing Planner to drive strategic marketing performance through data-informed decisions. This role will own the development and maintenance of forecasting models, performance tracking systems, and analytical frameworks that inform marketing investment decisions. The successful candidate will combine strong analytical capabilities with cross-functional partnership skills to optimize marketing performance across channels.

Key job responsibilities include:

• Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy
• Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance
• Drive process improvements for reporting systems and implement controls to address gaps
• Lead the execution of media measurement frameworks and MMM implementation
• Analyze performance variance and develop action plans to optimize marketing spend
• Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting
• Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness

Basic qualifications include:

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Knowledge of SQL
• Bachelor's degree or equivalent
• 4+ years of finance or a related analytical field experience
• Experience working cross functionally across several teams
• Experience with written and verbal communication and presentation

Preferred qualifications include:

• Experience in digital marketing and content production timelines and process
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers.