Digital Marketing Specialist

Digital Marketing Specialist

Responsible for developing and implementing digital marketing strategies to enhance marketing effectiveness and improve user experience. Promotes and develops marketing content through digital mediums and channels including but not limited to social media, television, mobile, E-books, and video marketing. Acts as a subject matter expert and point of contact for digital marketing related initiatives at an organizational level.

Principal Accountabilities:

• Partners with the marketing and communications teams to optimize and improve existing marketing content and create new content development opportunities.
• Actively leverages and works on digital marketing activities such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media, and web metrics/analytics.
• Contributes to building website content and analyzes website metrics such as number of visitors and campaign effectiveness to optimize and enhance marketing initiatives.
• Prepares reports and analytics on digital marketing campaigns and presents to the leadership for review.
• Assists with keyword research and curates content with the marketing team based on keywords to generate sales, improve web traffic, and ensure alignment with digital goals.
• Manages the organization's social media presence and the online community.
• Performs other related duties as assigned.

Required:

• Bachelor's degree in Marketing, Business or related field.
• 2+ years of experience in Digital Marketing, Ecommerce, Social Media and Web content creation or relevant area.

Preferred:

• Experience working with web analytics and marketing technology such as Market, Salesforce Marketing Cloud or equivalent.
• Experience working in a Health Care facility, Hospital System or relevant area.

At Atlantic Health System, our promise to our communities is; anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:

• Morristown Medical Center, Morristown, NJ
• Overlook Medical Center, Summit, NJ
• Newton Medical Center, Newton, NJ
• Chilton Medical Center, Pompton Plains, NJ
• Hackettstown Medical Center, Hackettstown, NJ
• Goryeb Children's Hospital, Morristown, NJ
• CentraState Healthcare System, Freehold, NJ
• Atlantic Home Care and Hospice
• Atlantic Mobile Health
• Atlantic Rehabilitation

We also have more than 900 community-based healthcare providers affiliated through Atlantic Medical Group. Atlantic Accountable Care Organization is one of the largest ACOs in the nation, and we are a member of AllSpire Health Partners.

We have received awards and recognition for the services we have provided to our patients, team members, and communities. Below are just a few of our accolades:

• 100 Best Companies to Work For® and FORTUNE® magazine for 15 years
• Best Places to Work in Healthcare - Modern Healthcare
• 150 Top Places to work in Healthcare - Becker's Healthcare
• 100 Accountable Care Organizations to Know - Becker's Hospital Review
• Best Employers for Workers over 50 - AARP
• Gold-Level "Well Workplace": Wellness Council of America (WELCOA)
• One of the 100 Best Workplaces for "Millennials" Great Place to Work® and FORTUNE® magazine
• One of the 20 Best Workplaces in Health Care: Great Place to Work® and FORTUNE® magazine
• Official Health Care Partner of the New York Jets
• NJ Sustainable Business

Atlantic Health System offers a competitive and comprehensive Total Rewards package that supports the health, financial security, and well-being of all team members. Offerings vary based on role level (Team Member, Director, Executive). Below is a general summary, with role-specific enhancements highlighted:

Team Member Benefits

• Medical, Dental, Vision, Prescription Coverage (22.5 hours per week or above for full-time and part-time team members)
• Life & AD&D Insurance
• Short-Term and Long-Term Disability (with options to supplement)
• 403(b) Retirement Plan: Employer match, additional non-elective contribution
• PTO & Paid Sick Leave
• Tuition Assistance, Advancement & Academic Advising
• Parental, Adoption, Surrogacy Leave
• Backup and On-Site Childcare
• Well-Being Rewards
• Employee Assistance Program (EAP)
• Fertility Benefits, Healthy Pregnancy Program
• Flexible Spending & Commuter Accounts
• Pet, Home & Auto, Identity Theft and Legal Insurance

Note: In Compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer.

EEO STATEMENT

Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.