Digital Marketing Specialist

Digital Marketing Specialist

We are looking for a skilled Digital Marketing Specialist to join our team in Chula Vista, California. In this long-term contract position, you will play a pivotal role in managing and optimizing digital content across various platforms while ensuring alignment with brand and regional standards. This is an excellent opportunity to contribute to impactful marketing initiatives and collaborate with cross-functional teams.

Responsibilities:

Coordinate the creation and management of web content to support product launches across multiple markets, including the United States, Canada, and international regions.

Oversee the import and acquisition of product details, streamlining processes for efficient updates and page creation.

Develop and maintain product pages across website and app platforms, ensuring compliance with branding and regional guidelines.

Collaborate with diverse teams to integrate content into web and mobile platforms, supporting initiatives such as digital photography enhancements.

Ensure all digital assets meet quality, consistency, and compliance standards through meticulous attention to detail.

Monitor and optimize digital campaigns using tools like Google Ads and Google Analytics.

Execute targeted email campaigns to drive engagement and growth.

Analyze data and performance metrics to refine marketing strategies and improve outcomes.

Stay updated on industry trends to implement innovative digital marketing solutions.

Requirements:

Proven experience in managing web content and digital marketing campaigns.

Proficiency in Google Ads, Google Analytics, and Google AdWords.

Strong knowledge of email marketing strategies and tools.

Ability to create and maintain product pages while ensuring alignment with branding standards.

Excellent collaboration skills to work effectively across teams and departments.

Detail-oriented approach with a focus on maintaining quality and consistency.

Familiarity with global and regional marketing requirements.

Ability to analyze campaign performance and adapt strategies accordingly.